On this page there’s 5 highlights (view in Baymard Premium) outlining what Northern Tool are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 777 account selection examples.)

The screenshot was taken on December 7, 2023 and depicts Northern Tool’s Account Selection. In total, we’ve reviewed 63 of Northern Tool’s page designs. To see them all, visit the full Northern Tool UX case study.