What are the 15 most important changes you can make to your checkout, navigation, search, product lists, or mobile experience?
Based on the findings from the last 7 years of large-scale e-commerce usability testing Baymard Institute will conduct a usability audit of one or more elements of your e-commerce site.
For each site element audited, the Baymard auditor will write a detailed 40-page report outlining the 15 most important user experience improvements you can make, and compare that to the UX performance of other major e-commerce sites.
The e-commerce usability audit can be conducted on live production sites as well as prototype designs.
“Baymard have been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.”
For each site element you choose to get audited, you will get:
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We're very happy with the work Baymard has done for us so far, and I hope we'll have the chance to work together again on future projects.”
You can choose to have one or more elements of your site (or prototype) audited:
See separate page for our Mobile E-Commerce Audit.
Several clients combine multiple audits into a “full-site audit” of their entire e-commerce user experience.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really compliments our other existing research tools.”
The most common uses of this audit service is by:
Return on Investment: Even the smallest improvement in conversion rate for any e-commerce site with significant sales will lead to a notable return on investment. For example, an improvement from 3.1% to 3.6% in conversion rate for a site with $5,000,000 annual sales will yield $806,000 extra sales every year.
“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”
The cost is $1,900 (USD) for each checkout, homepage & navigation, search, or product list usability audit conducted. For each audited site element the payment includes:
Reach out below to discuss the details or request one or more usability audits of your e-commerce site.
Price: $1,900 · Lead time: 7 workdays
For more info and ordering call +1 (415) 315-9567 or write firstname.lastname@example.org
Refund policy: In the event that we’re unable to provide 15 improvements we’ll still complete the audit and leave it up to you if you want a refund.