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Conversion Design: the Real Purpose of Web Design
Sep 29, 2009 (12 comments)
What exactly do Toyota, Nike and Apple expect in return when they throw millions at their designers? “Something really pretty; something beautiful” one might say. True, but when we think about it, we all know that at the end of the day … Read this article
How I Increased Newsletter Sign-Up Rate 274%
Oct 04, 2009
One year ago I got quite a big surprise when looking at the statistics of a newly launched website: out of 2,000 visitors, 32% clicked a link leading them to the page they were already on. But why? Goalless page. Well, the page in question was a long, … Read this article
Designing a new Website #1: Priority Lists
Oct 10, 2009 (2 comments)
(This is part one in a series of posts about designing a new webpage from scratch, before you have any concrete data to guide your design-decisions.) When you’re designing a new page the most important things to know are 1) what action you want … Read this article
Designing a new Website #2: Design Drafts
Oct 13, 2009 (2 comments)
(This is part two in a series of posts about designing a new webpage from scratch, before you have any concrete data to guide your design-decisions.) With your priority lists in hand, it’s time to begin on the actual design of the site. This step in the … Read this article
Subliminally Directing Visitor Attention Towards Your Page's Goal
Oct 20, 2009 (2 comments)
Today we’re going to take a look at a technique which can be used to subliminally direct your visitor’s attention towards the goal of your page. It is a technique that’s not only overlooked by the site’s visitors … Read this article
Designing a new Website #3: Finished Layout
Oct 24, 2009
(This is part three in a series of posts about designing a new webpage from scratch, before you have any concrete data to guide your design-decisions.) In this post we’ll take your design drafts and turn them into a finished layout. You&# … Read this article
CAPTCHA Can Kill Your Conversion Rate
Nov 04, 2009 (16 comments)
More and more websites are using CAPTCHA to avoid spam, but they’re typically bad for your business as CAPTCHAs have major usability problems. Most visitors simply get them wrong. Why CAPTCHAs Are Bad For Business From the perspective of a web … Read this article
How to Lower Your Chargeback Rate
Nov 13, 2009 (4 comments)
You’ve just made a sale in you e-commerce store. But 27 days down the road you are faced with a chargeback request from your merchant account provider. You’ve not only lost the sale, you might also have lost your goods, and you&# … Read this article
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