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Conversion Design: the Real Purpose of Web Design
Sep 29, 2009 (5 comments)
What exactly do Toyota, Nike and Apple expect in return when they throw millions at their designers? “Something really pretty; something beautiful” one might say. True, but when we think about it, we all know that at the end of the day … Read this post
How I Increased Newsletter Sign-Up Rate 274%
Oct 04, 2009 (1 comment)
One year ago I got quite a big surprise when looking at the statistics of a newly launched website: out of 2,000 visitors, 32% clicked a link leading them to the page they were already on. But why? Goalless page. Well, the page in question was a long, … Read this post
Designing a new Website #1: Priority Lists
Oct 10, 2009 (5 comments)
(This is part one in a series of posts about designing a new webpage from scratch, before you have any concrete data to guide your design-decisions.) When you’re designing a new page the most important things to know are 1) what action you want … Read this post
Designing a new Website #2: Design Drafts
Oct 13, 2009 (1 comment)
(This is part two in a series of posts about designing a new webpage from scratch, before you have any concrete data to guide your design-decisions.) With your priority lists in hand, it’s time to begin on the actual design of the site. This step in the … Read this post
Subliminally Directing Visitor Attention Towards Your Page's Goal
Oct 20, 2009 (1 comment)
Today we’re going to take a look at a technique which can be used to subliminally direct your visitor’s attention towards the goal of your page. It is a technique that’s not only overlooked by the site’s visitors … Read this post
