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Video: Designing a new Website
Nov 21, 2009
To finish off the “Designing a new Website” series, we’ve put together a video for you where we walk through this site, explaining our thoughts and principles behind some of its features. In this video we talk about some of … Read this article
Making a Slow Site Appear Fast
Nov 28, 2009
A recent study by Forrester and Akamai showed that 47% of your website visitors expects your page to load in less than 2 seconds, and 40% will abandon if it takes 3+ seconds. So how does a site like amazon.com survive when it can easily take up to 6 … Read this article
Decoration - the Enemy of Good Web Design
Dec 03, 2009 (6 comments)
When you ask some web “designers” why they added a certain element to their site they’ll answer “because it looks good”. These people are of course artists, not designers. You should never add something … Read this article
Video: CAPTCHA Done Wrong
Dec 13, 2009
When we stumbled upon Netflix’s home page the other day we immediately thought that this would be a good showcase for how not to do your CAPTCHA. Which is exactly what we do in this video: Netflix violate most of the guidelines Christian … Read this article
Links and the Visited State
Jan 12, 2010 (3 comments)
The visited state on links is one of the biggest opportunities in web design – it’s basically personalized history for each of your visitors, enabled by default! Yet, many web designers remove this feature from their website because & … Read this article
About us
Sep 28, 2009
What? Baymard Institute is a publishing group that conducts research on how to improve conversion and web usability. We’re currently conducting a research study on e-commerce checkouts which will published fall 2010. On this site we will be … Read this article
A Preparation Checklist for Conducting Web Usability Studies
Jan 26, 2010
Doing small and simple usability studies usually give you a great return on investment – testing as little as 5 subjects can yield up to 85% of all usability problems on a site according to a study by Jakob Nielsen. So how do you prepare for … Read this article
People Still Double-Click Online
Feb 04, 2010 (2 comments)
During our most recent research study we once again found that a surprisingly large number (more than 50%) of the people aged 40+ still double-click on links and form buttons online. This gives us a tiny glimpse into the vast proportions of novice users … Read this article
