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Why People Buy Online
Feb 14, 2010 (1 comment)
There’s 3 reasons people buy online as opposed to offline: selection, convenience and price. You should deliver on at least one of them.* 1) Selection Limited shelf space isn’t much of a problem online – something that&# … Read this article
Silverback: Screen Recording for Usability Studies
Feb 24, 2010 (2 comments)
When doing qualitative usability studies it’s a great idea to record your sessions with the users. Silverback is a software application made specifically for this. We purchased Silverback for our latest usability study of e-commerce checkouts. … Read this article
Review of Rework
Mar 02, 2010
The short version: Rework is the most important business book I’ve read in months. Not because of the solutions presented in the book, but because of the questions Rework force you to think about and answer yourself. One of the many … Read this article
Contextual Words like "Continue" are Usability Poison
Mar 15, 2010 (2 comments)
The word “continue” is contextual, so depending on your frame of mind, “continue” can have many different meanings. During our latest usability study, 3 out of 10 test subjects ran into this issue one or more times … Read this article
People Think Registration Leads to "Spam"
Mar 25, 2010
Customers hate signing up for an account when all they want to do is buy a product from your e-commerce store. One of the reasons people hate registration so much is because they think it will sign them up for a newsletter too. During our latest … Read this article
Privacy Policy
Sep 27, 2009
This Privacy Policy explains how we handle your personal data and it applies to the products and services of Baymard Institute, such as www.baymard.com and any pages or subdomains hereof. Last updated: 27 March 2010 Unsubscribing If you subscribe to our … Read this article
How Google Keep their iPhone Visitors Coming Back
Mar 30, 2010
Google’s mobile interface for Google Buzz sports a brilliant call to action that is customized specifically to the mobile phone you’re using. When you go to the mobile version of Google Buzz on your iPhone, a dialog pops up, saying … Read this article
Handling Technical Glitches Without Losing Sales
Apr 10, 2010
During our latest usability study we used live websites which caused a number of our test subjects to run into technical errors or site maintenance. In 8 out of 9 instances (89%), this led to instant abandonment of the site. Subjects generally showed an … Read this article
