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Google Chrome and the Importance of Good Copywriting
Apr 16, 2010
If you’re using Google’s Chrome browser and access a page that isn’t in English (or whatever your default language is) you see a message saying something along the lines of “This page is in German. Would you like to … Read this article
Customers Perceive Only Parts of a Checkout-page as Being Secure
Apr 28, 2010 (1 comment)
In our latest usability study on e-commerce checkouts we made an interesting observation: several of the test subjects talked about certain parts of the checkout-page as being “secure” – typically this was around the payment details. … Read this article
Comparing Conversion Rates is Nonsense
May 09, 2010
In the e-commerce industry I often see people comparing conversion rate samples between different sites as a way to measure the attractiveness of their store and products. This is problematic because a site’s conversion rate is influences by so … Read this article
Links and the Hover State
May 17, 2010 (1 comment)
I previously wrote about links and the visited state. This post is about links and the hover state – what it is, why it’s important, and how to use it. What is this “hover state” thing? A link’s hover state is … Read this article
Why Jack Johnson's Splash Screen(!) is Great
May 26, 2010
I’m almost as excited about Jack Johnson’s new album as I am about the splash screen he’s using to promote it. Now, 98% of the time, splash screens are a notoriously bad idea – both for usability and conversion. However, Jack … Read this article
The Conversion Rate Optimization Industry in 2015
Jun 06, 2010 (1 comment)
What will the conversion rate optimization industry look like in year 2015? Here’s my take on an industry that in many ways look like the SEO industry did 5 years ago, before its explosive growth. The current state of affairs During the next 5 … Read this article
4 User Interface Sketching Pitfalls
Jun 24, 2010 (2 comments)
When sketching a new user interface there’s a few things to watch out for. Here’s 4 common pitfalls: 1. Drawing things in too much detail People have a tendency to try and squeeze every little detail and feature into their sketch. … Read this article
The Way to Easy & Fast User Sign Up
Jul 28, 2010 (2 comments)
How many free web services can you sign up for nowadays, by only providing a username, email and password? Countless. The home page for these web services usually have one purpose: get people to sign up for a free account. Yet, many of these sites make … Read this article
