On this page there’s 4 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 599 billing address examples.)

The screenshot was taken on May 4, 2016 and depicts REI’s Billing Address. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.