On this page there’s 9 highlights (view in Baymard Premium) outlining what Football Fanatics are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 599 billing address examples.)

The screenshot was taken on March 29, 2012 and depicts Football Fanatics’ Billing Address. In total, we’ve reviewed 4 of Football Fanatics’ page designs. To see them all, visit the full Football Fanatics UX case study.