On this page there’s 10 highlights (view in Baymard Premium) outlining what American Girl are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 599 billing address examples.)

The screenshot was taken on April 2, 2012 and depicts American Girl’s Billing Address. In total, we’ve reviewed 7 of American Girl’s page designs. To see them all, visit the full American Girl UX case study.