On this page there’s 7 highlights (view in Baymard Premium) outlining what H&M are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 160 cross-sells examples.)

The screenshot was taken on September 11, 2022 and depicts H&M’s Cross-Sells. In total, we’ve reviewed 78 of H&M’s page designs. To see them all, visit the full H&M UX case study.