On this page there’s 4 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 99 gifting examples.)

The screenshot was taken on May 20, 2016 and depicts Macy’s Gifting. In total, we’ve reviewed 77 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.