On this page there’s 8 highlights (view in Baymard Premium) outlining what Apple are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1199 payment examples.)
The screenshot was taken on March 6, 2012 and depicts Apple’s Payment. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.
Research Guideline #31
Importance: Essential · Single-Platform
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Research Guideline #1
Importance: Essential · Single-Platform
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Research Guideline #64
Importance: Detail · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #18
Importance: Impactful · Single-Platform
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Research Guideline #2
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #11
Importance: Detail · Single-Platform
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Research Guideline #21
Importance: Detail · Single-Platform
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Research Guideline #59
Importance: Essential · Single-Platform
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