On this page there’s 19 highlights (view in Baymard Premium) outlining what Rakuten are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 871 customer info & address examples.)

The screenshot was taken on May 26, 2016 and depicts Rakuten’s Customer Info & Address. In total, we’ve reviewed 45 of Rakuten’s page designs. To see them all, visit the full Rakuten UX case study.