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Hayneedle’s Checkout UX

This is a usability benchmark of the checkout experience of Hayneedle and 49 other sites. The overall performance of Hayneedle is mediocre. Notably, Hayneedle's checkout performance is hampered by broken Shopping Cart & “Added to Cart” Behavior and Gifting Flow & Features, although this is helped somewhat by state of the art User Attention & Interactions and good Cross-Sells.

Rank: #19 of 50

Usability Score: 369

URL: hayneedle.com

Reviewed by: Christian Vind

Poor
Acceptable
Good

Overall Checkout UX Performance

134 Guidelines · Score: 369.0

Shopping Cart & “Added to Cart” Behavior

10 Guidelines · Score: -38.3

“Broken” Performance
Guideline #4: Issue Resolved · Score: 12.0
Guideline #5: Adhered Low · Score: 6.0
Guideline #6: Issue Resolved · Score: 12.0
Guideline #7: Violated High · Score: -12.0
Guideline #8: Violated High · Score: -16.7
Guideline #9: Violated Low · Score: -6.0
Guideline #10: Violated Low · Score: -6.0
Guideline #11: Violated High · Score: -12.0
Guideline #12: Violated Low · Score: -6.0
Guideline #13: Violated High · Score: -9.6
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Account Selection & Creation

9 Guidelines · Score: 41.9

Guideline #14: Adhered High · Score: 16.7
Guideline #15: Issue Resolved · Score: 16.7
Guideline #16: Not Applicable · Score: 0.0
Guideline #17: Violated High · Score: -16.7
Guideline #18: Adhered High · Score: 12.0
Guideline #19: Not Applicable · Score: 0.0
Guideline #20: Adhered Low · Score: 6.0
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Adhered High · Score: 7.2
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Customer & Address Information

12 Guidelines · Score: 40.7

Guideline #23: Violated Low · Score: -8.4
Guideline #24: Adhered High · Score: 19.1
Guideline #25: Not Applicable · Score: 0.0
Guideline #26: Adhered Low · Score: 8.4
Guideline #27: Issue Resolved · Score: 16.7
Guideline #28: Adhered High · Score: 12.0
Guideline #29: Adhered High · Score: 12.0
Guideline #30: Violated High · Score: -12.0
Guideline #31: Neutral · Score: 0.0
Guideline #32: Neutral · Score: 0.0
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Violated High · Score: -7.2
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Gifting Flow & Features

5 Guidelines · Score: -29.9

“Broken” Performance
Guideline #35: Violated High · Score: -16.7
Guideline #36: Adhered High · Score: 12.0
Guideline #37: Violated Low · Score: -6.0
Guideline #38: Violated High · Score: -12.0
Guideline #39: Violated High · Score: -7.2
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Shipping & Store Pickup

11 Guidelines · Score: 26.3

Guideline #40: Adhered High · Score: 16.7
Guideline #41: Violated Low · Score: -7.2
Guideline #42: Adhered High · Score: 12.0
Guideline #43: Adhered High · Score: 12.0
Guideline #44: Violated High · Score: -9.6
Guideline #45: Adhered Low · Score: 2.4
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Not Applicable · Score: 0.0
Guideline #50: Not Applicable · Score: 0.0
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Payment Flow & Methods (Incl. 3rd-Party)

8 Guidelines · Score: 9.6

Guideline #51: Neutral · Score: 0.0
Guideline #52: Adhered Low · Score: 7.2
Guideline #53: Not Applicable · Score: 0.0
Guideline #54: Violated High · Score: -12.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Adhered Low · Score: 4.8
Guideline #57: Adhered High · Score: 9.6
Guideline #58: Not Applicable · Score: 0.0
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Credit Card Form

10 Guidelines · Score: 9.6

“Broken” Performance
Guideline #59: Adhered High · Score: 16.7
Guideline #60: Adhered High · Score: 16.7
Guideline #61: Violated Low · Score: -8.4
Guideline #62: Violated High · Score: -12.0
Guideline #63: Violated High · Score: -12.0
Guideline #64: Neutral · Score: 0.0
Guideline #65: Adhered Low · Score: 6.0
Guideline #66: Adhered Low · Score: 4.8
Guideline #67: Violated High · Score: -7.2
Guideline #68: Adhered High · Score: 4.8
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Order Review

5 Guidelines · Score: 6.0

“Broken” Performance
Guideline #69: Violated High · Score: -16.7
Guideline #70: Adhered Low · Score: 7.2
Guideline #71: Adhered High · Score: 12.0
Guideline #72: Violated Low · Score: -6.0
Guideline #73: Adhered High · Score: 9.6
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Order Confirmation & E-Mail

4 Guidelines · Score: 14.4

Guideline #74: Violated Low · Score: -6.0
Guideline #75: Adhered High · Score: 9.6
Guideline #76: Adhered High · Score: 7.2
Guideline #77: Adhered Low · Score: 3.6
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Page Design

6 Guidelines · Score: 13.2

Guideline #78: Adhered High · Score: 12.0
Guideline #79: Violated High · Score: -12.0
Guideline #80: Adhered High · Score: 9.6
Guideline #81: Violated High · Score: -7.2
Guideline #82: Adhered Low · Score: 3.6
Guideline #83: Adhered High · Score: 7.2
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User Attention & Interactions

6 Guidelines · Score: 67.0

“State of the Art” Performance
Guideline #84: Issue Resolved · Score: 16.7
Guideline #85: Adhered High · Score: 12.0
Guideline #86: Adhered High · Score: 12.0
Guideline #87: Adhered High · Score: 12.0
Guideline #88: Issue Resolved · Score: 14.4
Guideline #89: Not Applicable · Score: 0.0
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Cross-Sells

4 Guidelines · Score: 44.3

Guideline #90: Issue Resolved · Score: 16.7
Guideline #91: Adhered High · Score: 12.0
Guideline #92: Issue Resolved · Score: 12.0
Guideline #93: Adhered Low · Score: 3.6
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Form Design & Features

8 Guidelines · Score: 40.7

Guideline #94: Adhered High · Score: 16.7
Guideline #95: Issue Resolved · Score: 16.7
Guideline #96: Adhered High · Score: 16.7
Guideline #97: Neutral · Score: 0.0
Guideline #98: Adhered High · Score: 14.4
Guideline #99: Violated High · Score: -12.0
Guideline #100: Violated High · Score: -7.2
Guideline #101: Violated High · Score: -4.8
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Validation Errors & Data Persistence

6 Guidelines · Score: 45.4

Guideline #102: Adhered High · Score: 19.1
Guideline #103: Issue Resolved · Score: 19.1
Guideline #104: Violated Low · Score: -8.4
Guideline #105: Adhered Low · Score: 8.4
Guideline #106: Adhered High · Score: 14.4
Guideline #107: Violated Low · Score: -7.2
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Address Validators

4 Guidelines · Score: 21.5

Guideline #108: Adhered High · Score: 14.4
Guideline #109: Adhered High · Score: 14.4
Guideline #110: Violated High · Score: -7.2
Guideline #111: Not Applicable · Score: 0.0
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Field Labels & Microcopy

7 Guidelines · Score: 34.7

Guideline #112: Violated High · Score: -19.1
Guideline #113: Adhered High · Score: 16.7
Guideline #114: Adhered High · Score: 12.0
Guideline #115: Adhered High · Score: 9.6
Guideline #116: Adhered High · Score: 12.0
Guideline #117: Not Applicable · Score: 0.0
Guideline #118: Adhered Low · Score: 3.6
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Field Design & Features

8 Guidelines · Score: 4.8

“Broken” Performance
Guideline #119: Violated Low · Score: -8.4
Guideline #120: Adhered Low · Score: 6.0
Guideline #121: Violated High · Score: -12.0
Guideline #122: Adhered High · Score: 12.0
Guideline #123: Violated Low · Score: -3.6
Guideline #124: Adhered High · Score: 7.2
Guideline #125: Violated Low · Score: -3.6
Guideline #126: Issue Resolved · Score: 7.2
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Default Values & Autocompletion

8 Guidelines · Score: 26.3

Guideline #127: Neutral · Score: 0.0
Guideline #128: Violated High · Score: -14.4
Guideline #129: Adhered High · Score: 14.4
Guideline #130: Adhered High · Score: 12.0
Guideline #131: Adhered High · Score: 14.4
Guideline #132: Violated High · Score: -7.2
Guideline #133: Not Applicable · Score: 0.0
Guideline #134: Adhered High · Score: 7.2
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All 50 sites were benchmarked across the 134 guidelines from the E-Commerce Checkout usability study. During our evaluation, Hayneedle's checkout process adhered to 70 usability guidelines, violated 43, and scored neutral on 6 occasions, while a remaining 21 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Houseware & Furnishing

Overall Hayneedle ranks 19 when comparing their checkout UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 3 in the Houseware & Furnishing industry.

Poor
Acceptable
Good

3. Hayneedle

4. Wayfair

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