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Foot Locker’s Checkout UX

This is a usability benchmark of the checkout experience of Foot Locker and 49 other sites. The overall performance of Foot Locker is all but broken. Some of Foot Locker's biggest checkout usability issues are due to broken Field Design & Features, Order Confirmation & E-Mail, and Field Labels & Microcopy. That said, their checkout performs great within Cross-Sells.

Rank: #46 of 50

Usability Score: 122

URL: footlocker.com

Reviewed by: Edward Scott

Poor
Acceptable
Good

Overall Checkout UX Performance

134 Guidelines · Score: 121.6

“Broken” Performance

Shopping Cart & “Added to Cart” Behavior

10 Guidelines · Score: 16.7

Guideline #4: Adhered High · Score: 12.0
Guideline #5: Issue Resolved · Score: 12.0
Guideline #6: Issue Resolved · Score: 12.0
Guideline #7: Issue Resolved · Score: 12.0
Guideline #8: Adhered Low · Score: 8.4
Guideline #9: Violated Low · Score: -6.0
Guideline #10: Violated High · Score: -12.0
Guideline #11: Violated Low · Score: -6.0
Guideline #12: Violated Low · Score: -6.0
Guideline #13: Violated High · Score: -9.6
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Account Selection & Creation

9 Guidelines · Score: 7.2

Guideline #14: Adhered High · Score: 16.7
Guideline #15: Issue Resolved · Score: 16.7
Guideline #16: Not Applicable · Score: 0.0
Guideline #17: Violated High · Score: -16.7
Guideline #18: Adhered Low · Score: 6.0
Guideline #19: Not Applicable · Score: 0.0
Guideline #20: Violated High · Score: -12.0
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Violated Low · Score: -3.6
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Customer & Address Information

12 Guidelines · Score: 57.4

Guideline #23: Adhered High · Score: 16.7
Guideline #24: Adhered Low · Score: 9.6
Guideline #25: Not Applicable · Score: 0.0
Guideline #26: Adhered High · Score: 16.7
Guideline #27: Issue Resolved · Score: 16.7
Guideline #28: Adhered High · Score: 12.0
Guideline #29: Adhered High · Score: 12.0
Guideline #30: Violated Low · Score: -6.0
Guideline #31: Violated Low · Score: -3.6
Guideline #32: Violated High · Score: -9.6
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Violated High · Score: -7.2
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Gifting Flow & Features

5 Guidelines · Score: -25.1

“Broken” Performance
Guideline #35: Not Applicable · Score: 0.0
Guideline #36: Violated High · Score: -12.0
Guideline #37: Violated Low · Score: -6.0
Guideline #38: Not Applicable · Score: 0.0
Guideline #39: Violated High · Score: -7.2
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Shipping & Store Pickup

11 Guidelines · Score: 23.9

Guideline #40: Adhered High · Score: 16.7
Guideline #41: Violated Low · Score: -7.2
Guideline #42: Adhered High · Score: 12.0
Guideline #43: Violated High · Score: -12.0
Guideline #44: Violated Low · Score: -4.8
Guideline #45: Adhered Low · Score: 2.4
Guideline #46: Neutral · Score: 0.0
Guideline #47: Adhered Low · Score: 6.0
Guideline #48: Adhered High · Score: 12.0
Guideline #49: Adhered Low · Score: 6.0
Guideline #50: Violated High · Score: -7.2
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Payment Flow & Methods (Incl. 3rd-Party)

8 Guidelines · Score: -16.7

“Broken” Performance
Guideline #51: Violated High · Score: -12.0
Guideline #52: Adhered Low · Score: 7.2
Guideline #53: Not Applicable · Score: 0.0
Guideline #54: Violated High · Score: -12.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Adhered Low · Score: 4.8
Guideline #57: Violated Low · Score: -4.8
Guideline #58: Not Applicable · Score: 0.0
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Credit Card Form

10 Guidelines · Score: 20.3

Guideline #59: Adhered High · Score: 16.7
Guideline #60: Violated High · Score: -16.7
Guideline #61: Violated High · Score: -16.7
Guideline #62: Adhered Low · Score: 6.0
Guideline #63: Issue Resolved · Score: 12.0
Guideline #64: Adhered High · Score: 12.0
Guideline #65: Neutral · Score: 0.0
Guideline #66: Adhered High · Score: 9.6
Guideline #67: Violated High · Score: -7.2
Guideline #68: Adhered High · Score: 4.8
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Order Review

5 Guidelines · Score: -6.0

“Broken” Performance
Guideline #69: Violated High · Score: -16.7
Guideline #70: Adhered Low · Score: 7.2
Guideline #71: Violated High · Score: -12.0
Guideline #72: Adhered Low · Score: 6.0
Guideline #73: Adhered High · Score: 9.6
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Order Confirmation & E-Mail

4 Guidelines · Score: -4.8

“Broken” Performance
Guideline #74: Violated High · Score: -12.0
Guideline #75: Neutral · Score: 0.0
Guideline #76: Adhered High · Score: 7.2
Guideline #77: Neutral · Score: 0.0
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Page Design

6 Guidelines · Score: -10.8

“Broken” Performance
Guideline #78: Violated High · Score: -12.0
Guideline #79: Violated High · Score: -12.0
Guideline #80: Adhered High · Score: 9.6
Guideline #81: Issue Resolved · Score: 7.2
Guideline #82: Adhered Low · Score: 3.6
Guideline #83: Violated High · Score: -7.2
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User Attention & Interactions

6 Guidelines · Score: 19.1

“Broken” Performance
Guideline #84: Issue Resolved · Score: 16.7
Guideline #85: Adhered High · Score: 12.0
Guideline #86: Violated High · Score: -12.0
Guideline #87: Violated High · Score: -12.0
Guideline #88: Issue Resolved · Score: 14.4
Guideline #89: Not Applicable · Score: 0.0
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Cross-Sells

4 Guidelines · Score: 47.8

“State of the Art” Performance
Guideline #90: Issue Resolved · Score: 16.7
Guideline #91: Adhered High · Score: 12.0
Guideline #92: Adhered High · Score: 12.0
Guideline #93: Adhered High · Score: 7.2
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Form Design & Features

8 Guidelines · Score: 9.6

Guideline #94: Adhered Low · Score: 8.4
Guideline #95: Issue Resolved · Score: 16.7
Guideline #96: Violated High · Score: -16.7
Guideline #97: Adhered Low · Score: 6.0
Guideline #98: Violated High · Score: -14.4
Guideline #99: Adhered High · Score: 12.0
Guideline #100: Violated High · Score: -7.2
Guideline #101: Adhered High · Score: 4.8
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Validation Errors & Data Persistence

6 Guidelines · Score: 6.0

“Broken” Performance
Guideline #102: Adhered High · Score: 19.1
Guideline #103: Issue Resolved · Score: 19.1
Guideline #104: Violated Low · Score: -8.4
Guideline #105: Violated High · Score: -16.7
Guideline #106: Neutral · Score: 0.0
Guideline #107: Violated Low · Score: -7.2
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Address Validators

4 Guidelines · Score: 21.5

Guideline #108: Adhered High · Score: 14.4
Guideline #109: Adhered High · Score: 14.4
Guideline #110: Violated High · Score: -7.2
Guideline #111: Not Applicable · Score: 0.0
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Field Labels & Microcopy

7 Guidelines · Score: -33.5

“Broken” Performance
Guideline #112: Violated Low · Score: -9.6
Guideline #113: Adhered High · Score: 16.7
Guideline #114: Violated High · Score: -12.0
Guideline #115: Violated High · Score: -9.6
Guideline #116: Violated High · Score: -12.0
Guideline #117: Not Applicable · Score: 0.0
Guideline #118: Violated High · Score: -7.2
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Field Design & Features

8 Guidelines · Score: -35.9

“Broken” Performance
Guideline #119: Violated High · Score: -16.7
Guideline #120: Violated High · Score: -12.0
Guideline #121: Violated High · Score: -12.0
Guideline #122: Adhered High · Score: 12.0
Guideline #123: Violated High · Score: -7.2
Guideline #124: Not Applicable · Score: 0.0
Guideline #125: Violated High · Score: -7.2
Guideline #126: Issue Resolved · Score: 7.2
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Default Values & Autocompletion

8 Guidelines · Score: 41.9

Guideline #127: Violated High · Score: -16.7
Guideline #128: Adhered High · Score: 14.4
Guideline #129: Issue Resolved · Score: 14.4
Guideline #130: Adhered High · Score: 12.0
Guideline #131: Adhered High · Score: 14.4
Guideline #132: Violated Low · Score: -3.6
Guideline #133: Not Applicable · Score: 0.0
Guideline #134: Adhered High · Score: 7.2
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All 50 sites were benchmarked across the 134 guidelines from the E-Commerce Checkout usability study. During our evaluation, Foot Locker's checkout process adhered to 60 usability guidelines, violated 56, and scored neutral on 5 occasions, while a remaining 18 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Foot Locker ranks 46 when comparing their checkout UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 9 in the Apparel & Accessories industry.

Poor
Acceptable
Good

3. Nike

7. Gilt

8. Gap

“Broken” Performance

9. Foot Locker

“Broken” Performance
“Broken” Performance
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