Use the interactive UX benchmark chart below to see the ranked UX performance of 26 leading e-commerce sites within ‘Apparel & Accessories’ in the US and Europe. Each of the 26 apparel sites has been manually rated across 935 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.
This is a sub-set of the full benchmark which includes 244 e-commerce sites.
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
935 Guidelines
Desktop Web
291 Guidelines
Mobile Web
295 Guidelines
Mobile App
349 Guidelines
Deep dive into the performance and page designs of the 26 case studies.
Case studies from other industries you may find interesting.
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Apparel & Accessories sites.
View Research TopicSelect an option below to see a UX benchmark collection specific to your business, or see all 244 case studies.
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