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Grainger’s Product List UX

This is a usability benchmark of the product list, filtering and sorting experience of Grainger and 49 other sites. The overall performance of Grainger is poor. Grainger's product listings in particular suffer from usability issues caused by broken What Information to Include, Hover & Hit Areas, and Loading Products. That said, their product listings perform great within Applying & Applied Filters.

Rank: #25 of 50

Usability Score: 204

URL: grainger.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Overall Product List UX Performance

93 Guidelines · Score: 204.4

List Layout

6 Guidelines · Score: 29.1

Guideline #1: Violated High · Score: -42.3
Guideline #2: Adhered High · Score: 31.7
Guideline #3: Adhered Low · Score: 13.2
Guideline #4: Adhered High · Score: 26.5
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Not Applicable · Score: 0.0
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Loading Products

5 Guidelines · Score: -47.6

“Broken” Performance
Guideline #7: Violated High · Score: -31.7
Guideline #8: Adhered High · Score: 31.7
Guideline #9: Violated High · Score: -15.9
Guideline #10: Violated High · Score: -31.7
Guideline #11: Not Applicable · Score: 0.0
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What Information to Include

8 Guidelines · Score: -97.9

“Broken” Performance
Guideline #12: Violated High · Score: -42.3
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Violated High · Score: -37.0
Guideline #15: Violated High · Score: -31.7
Guideline #16: Adhered High · Score: 31.7
Guideline #17: Violated High · Score: -26.5
Guideline #18: Adhered Low · Score: 7.9
Guideline #19: Not Applicable · Score: 0.0
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User Interface

5 Guidelines · Score: 0.0

“Broken” Performance
Guideline #20: Adhered High · Score: 37.0
Guideline #21: Violated High · Score: -37.0
Guideline #22: Neutral · Score: 0.0
Guideline #23: Violated Low · Score: -13.2
Guideline #24: Adhered Low · Score: 13.2
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Product Thumbnails

8 Guidelines · Score: 7.9

Guideline #25: Violated High · Score: -37.0
Guideline #26: Neutral · Score: 0.0
Guideline #27: Not Applicable · Score: 0.0
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Violated Low · Score: -13.2
Guideline #30: Adhered High · Score: 15.9
Guideline #31: Issue Resolved · Score: 21.2
Guideline #32: Adhered High · Score: 21.2
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Hover & Hit Areas

5 Guidelines · Score: -29.1

“Broken” Performance
Guideline #33: Violated High · Score: -26.5
Guideline #34: Violated High · Score: -26.5
Guideline #35: Issue Resolved · Score: 31.7
Guideline #36: Violated Low · Score: -7.9
Guideline #37: Not Applicable · Score: 0.0
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Personalization

5 Guidelines · Score: -31.7

“Broken” Performance
Guideline #38: Violated High · Score: -37.0
Guideline #39: Adhered High · Score: 26.5
Guideline #40: Not Applicable · Score: 0.0
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated High · Score: -21.2
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Available Filters

10 Guidelines · Score: 97.9

Guideline #43: Adhered High · Score: 42.3
Guideline #44: Adhered High · Score: 37.0
Guideline #45: Adhered High · Score: 37.0
Guideline #46: Adhered Low · Score: 18.5
Guideline #47: Violated High · Score: -37.0
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Not Applicable · Score: 0.0
Guideline #50: Neutral · Score: 0.0
Guideline #51: Violated High · Score: -26.5
Guideline #52: Adhered High · Score: 26.5
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Scope & Logic

10 Guidelines · Score: 55.6

“State of the Art” Performance
Guideline #53: Adhered Low · Score: 18.5
Guideline #54: Adhered High · Score: 37.0
Guideline #55: Violated High · Score: -37.0
Guideline #56: Adhered High · Score: 37.0
Guideline #57: Violated High · Score: -31.7
Guideline #58: Adhered High · Score: 21.2
Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Adhered High · Score: 10.6
Guideline #61: Violated High · Score: -10.6
Guideline #62: Adhered High · Score: 10.6
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Interface & Layout

11 Guidelines · Score: 63.5

Guideline #63: Not Applicable · Score: 0.0
Guideline #64: Not Applicable · Score: 0.0
Guideline #65: Adhered High · Score: 37.0
Guideline #66: Adhered Low · Score: 13.2
Guideline #67: Adhered High · Score: 26.5
Guideline #68: Violated High · Score: -26.5
Guideline #69: Adhered Low · Score: 13.2
Guideline #70: Not Applicable · Score: 0.0
Guideline #71: Issue Resolved · Score: 26.5
Guideline #72: Violated High · Score: -26.5
Guideline #73: Not Applicable · Score: 0.0
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Applying & Applied Filters

4 Guidelines · Score: 79.4

“State of the Art” Performance
Guideline #74: Adhered High · Score: 26.5
Guideline #75: Neutral · Score: 0.0
Guideline #76: Adhered High · Score: 26.5
Guideline #77: Adhered High · Score: 26.5
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Sorting

11 Guidelines · Score: 42.3

Guideline #78: Adhered High · Score: 42.3
Guideline #79: Violated High · Score: -37.0
Guideline #80: Adhered High · Score: 21.2
Guideline #81: Adhered High · Score: 26.5
Guideline #82: Adhered High · Score: 26.5
Guideline #83: Violated High · Score: -26.5
Guideline #84: Adhered High · Score: 26.5
Guideline #85: Violated High · Score: -21.2
Guideline #86: Violated High · Score: -15.9
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Not Applicable · Score: 0.0
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Comparison Tool

5 Guidelines · Score: 34.4

Guideline #89: Adhered High · Score: 37.0
Guideline #90: Violated Low · Score: -13.2
Guideline #91: Adhered High · Score: 37.0
Guideline #92: Violated High · Score: -15.9
Guideline #93: Violated Low · Score: -10.6
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All 50 sites were benchmarked across the 93 guidelines from the E-Commerce Product Lists usability study. During our evaluation, Grainger's product lists, filtering and sorting implementation adhered to 39 usability guidelines, violated 31, and scored neutral on 4 occasions, while a remaining 19 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Home & Hardware

Overall Grainger ranks 25 when comparing their product listings, filtering and sorting UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 3 in the Home & Hardware industry.

Poor
Acceptable
Good

1. Build

2. Lowe's

3. Grainger

“Broken” Performance
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