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Ralph Lauren’s Product List UX

This is a usability benchmark of the product list, filtering and sorting experience of Ralph Lauren and 49 other sites. The overall performance of Ralph Lauren is all but broken. Ralph Lauren's product listings are particularly thwarted by usability issues related to broken Scope & Logic, Loading Products, and Interface & Layout. That said, their product listings perform great within Product Thumbnails.

Rank: #46 of 50

Usability Score: -142

URL: ralphlauren.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Overall Product List UX Performance

93 Guidelines · Score: -142.2

“Broken” Performance

List Layout

6 Guidelines · Score: -21.2

“Broken” Performance
Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Adhered High · Score: 31.7
Guideline #3: Violated High · Score: -26.5
Guideline #4: Violated High · Score: -26.5
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Not Applicable · Score: 0.0
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Loading Products

5 Guidelines · Score: -79.4

“Broken” Performance
Guideline #7: Violated High · Score: -31.7
Guideline #8: Violated High · Score: -31.7
Guideline #9: Adhered High · Score: 15.9
Guideline #10: Violated High · Score: -31.7
Guideline #11: Not Applicable · Score: 0.0
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What Information to Include

8 Guidelines · Score: 10.6

“Broken” Performance
Guideline #12: Adhered Low · Score: 21.2
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Violated Low · Score: -18.5
Guideline #15: Violated High · Score: -31.7
Guideline #16: Adhered High · Score: 31.7
Guideline #17: Not Applicable · Score: 0.0
Guideline #18: Adhered Low · Score: 7.9
Guideline #19: Not Applicable · Score: 0.0
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User Interface

5 Guidelines · Score: 26.5

Guideline #20: Not Applicable · Score: 0.0
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Neutral · Score: 0.0
Guideline #23: Adhered High · Score: 26.5
Guideline #24: Not Applicable · Score: 0.0
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Product Thumbnails

8 Guidelines · Score: 121.7

“State of the Art” Performance
Guideline #25: Adhered High · Score: 37.0
Guideline #26: Adhered High · Score: 37.0
Guideline #27: Not Applicable · Score: 0.0
Guideline #28: Adhered Low · Score: 13.2
Guideline #29: Adhered Low · Score: 13.2
Guideline #30: Not Applicable · Score: 0.0
Guideline #31: Adhered High · Score: 21.2
Guideline #32: Not Applicable · Score: 0.0
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Hover & Hit Areas

5 Guidelines · Score: 60.8

Guideline #33: Violated Low · Score: -13.2
Guideline #34: Adhered High · Score: 26.5
Guideline #35: Issue Resolved · Score: 31.7
Guideline #36: Adhered High · Score: 15.9
Guideline #37: Not Applicable · Score: 0.0
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Personalization

5 Guidelines · Score: -47.6

“Broken” Performance
Guideline #38: Not Applicable · Score: 0.0
Guideline #39: Violated High · Score: -26.5
Guideline #40: Not Applicable · Score: 0.0
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated High · Score: -21.2
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Available Filters

10 Guidelines · Score: -50.3

“Broken” Performance
Guideline #43: Violated High · Score: -42.3
Guideline #44: Neutral · Score: 0.0
Guideline #45: Not Applicable · Score: 0.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Adhered High · Score: 31.7
Guideline #50: Violated High · Score: -26.5
Guideline #51: Violated High · Score: -26.5
Guideline #52: Adhered Low · Score: 13.2
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Scope & Logic

10 Guidelines · Score: -52.9

“Broken” Performance
Guideline #53: Violated High · Score: -37.0
Guideline #54: Violated High · Score: -37.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Adhered High · Score: 21.2
Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Neutral · Score: 0.0
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Not Applicable · Score: 0.0
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Interface & Layout

11 Guidelines · Score: -89.9

“Broken” Performance
Guideline #63: Adhered High · Score: 42.3
Guideline #64: Not Applicable · Score: 0.0
Guideline #65: Neutral · Score: 0.0
Guideline #66: Violated Low · Score: -13.2
Guideline #67: Violated High · Score: -26.5
Guideline #68: Violated High · Score: -26.5
Guideline #69: Neutral · Score: 0.0
Guideline #70: Violated Low · Score: -13.2
Guideline #71: Violated High · Score: -26.5
Guideline #72: Violated High · Score: -26.5
Guideline #73: Not Applicable · Score: 0.0
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Applying & Applied Filters

4 Guidelines · Score: -26.5

“Broken” Performance
Guideline #74: Violated High · Score: -26.5
Guideline #75: Neutral · Score: 0.0
Guideline #76: Adhered High · Score: 26.5
Guideline #77: Violated High · Score: -26.5
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Sorting

11 Guidelines · Score: -31.7

“Broken” Performance
Guideline #78: Neutral · Score: 0.0
Guideline #79: Violated High · Score: -37.0
Guideline #80: Adhered High · Score: 21.2
Guideline #81: Adhered High · Score: 26.5
Guideline #82: Adhered High · Score: 26.5
Guideline #83: Violated High · Score: -26.5
Guideline #84: Violated High · Score: -26.5
Guideline #85: Not Applicable · Score: 0.0
Guideline #86: Violated High · Score: -15.9
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Not Applicable · Score: 0.0
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Comparison Tool

5 Guidelines · Score: 37.0

Guideline #89: Issue Resolved · Score: 37.0
Guideline #90: Not Applicable · Score: 0.0
Guideline #91: Not Applicable · Score: 0.0
Guideline #92: Not Applicable · Score: 0.0
Guideline #93: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 93 guidelines from the E-Commerce Product Lists usability study. During our evaluation, Ralph Lauren's product lists, filtering and sorting implementation adhered to 23 usability guidelines, violated 27, and scored neutral on 7 occasions, while a remaining 36 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Ralph Lauren ranks 46 when comparing their product listings, filtering and sorting UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 10 in the Apparel & Accessories industry.

Poor
Acceptable
Good

3. Nike

6. Gap

7. Gilt

“Broken” Performance
“Broken” Performance

10. Ralph Lauren

“Broken” Performance
“Broken” Performance
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