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Beauty.com’s Product List UX

This is a usability benchmark of the product list, filtering and sorting experience of Beauty.com and 49 other sites. The overall performance of Beauty.com is mediocre. Notably, Beauty.com's product list performance is hampered by broken Loading Products and Sorting, although this is helped somewhat by state of the art Product Thumbnails and Scope & Logic.

Rank: #15 of 50

Usability Score: 389

URL: beauty.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Overall Product List UX Performance

93 Guidelines · Score: 388.9

List Layout

6 Guidelines · Score: 45.0

Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Adhered High · Score: 31.7
Guideline #3: Violated Low · Score: -13.2
Guideline #4: Adhered High · Score: 26.5
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Not Applicable · Score: 0.0
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Loading Products

5 Guidelines · Score: -95.2

“Broken” Performance
Guideline #7: Violated High · Score: -31.7
Guideline #8: Violated High · Score: -31.7
Guideline #9: Violated High · Score: -15.9
Guideline #10: Violated Low · Score: -15.9
Guideline #11: Not Applicable · Score: 0.0
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What Information to Include

8 Guidelines · Score: 58.2

Guideline #12: Violated Low · Score: -21.2
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 37.0
Guideline #15: Violated High · Score: -31.7
Guideline #16: Adhered High · Score: 31.7
Guideline #17: Adhered High · Score: 26.5
Guideline #18: Adhered High · Score: 15.9
Guideline #19: Not Applicable · Score: 0.0
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User Interface

5 Guidelines · Score: 26.5

Guideline #20: Violated High · Score: -37.0
Guideline #21: Adhered High · Score: 37.0
Guideline #22: Adhered High · Score: 26.5
Guideline #23: Violated High · Score: -26.5
Guideline #24: Adhered High · Score: 26.5
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Product Thumbnails

8 Guidelines · Score: 148.1

“State of the Art” Performance
Guideline #25: Adhered High · Score: 37.0
Guideline #26: Adhered High · Score: 37.0
Guideline #27: Adhered High · Score: 26.5
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Adhered High · Score: 26.5
Guideline #30: Not Applicable · Score: 0.0
Guideline #31: Issue Resolved · Score: 21.2
Guideline #32: Not Applicable · Score: 0.0
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Hover & Hit Areas

5 Guidelines · Score: 7.9

Guideline #33: Violated Low · Score: -13.2
Guideline #34: Violated High · Score: -26.5
Guideline #35: Issue Resolved · Score: 31.7
Guideline #36: Adhered High · Score: 15.9
Guideline #37: Not Applicable · Score: 0.0
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Personalization

5 Guidelines · Score: -31.7

“Broken” Performance
Guideline #38: Violated High · Score: -37.0
Guideline #39: Adhered High · Score: 26.5
Guideline #40: Not Applicable · Score: 0.0
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated High · Score: -21.2
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Available Filters

10 Guidelines · Score: 71.4

Guideline #43: Adhered High · Score: 42.3
Guideline #44: Adhered High · Score: 37.0
Guideline #45: Adhered Low · Score: 18.5
Guideline #46: Adhered High · Score: 37.0
Guideline #47: Violated High · Score: -37.0
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Not Applicable · Score: 0.0
Guideline #50: Violated High · Score: -26.5
Guideline #51: Violated High · Score: -26.5
Guideline #52: Adhered High · Score: 26.5
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Scope & Logic

10 Guidelines · Score: 116.4

“State of the Art” Performance
Guideline #53: Adhered High · Score: 37.0
Guideline #54: Adhered High · Score: 37.0
Guideline #55: Violated Low · Score: -18.5
Guideline #56: Adhered Low · Score: 18.5
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Adhered High · Score: 21.2
Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Adhered High · Score: 10.6
Guideline #61: Adhered High · Score: 10.6
Guideline #62: Not Applicable · Score: 0.0
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Interface & Layout

11 Guidelines · Score: -50.3

“Broken” Performance
Guideline #63: Not Applicable · Score: 0.0
Guideline #64: Not Applicable · Score: 0.0
Guideline #65: Violated High · Score: -37.0
Guideline #66: Adhered Low · Score: 13.2
Guideline #67: Violated High · Score: -26.5
Guideline #68: Violated High · Score: -26.5
Guideline #69: Neutral · Score: 0.0
Guideline #70: Not Applicable · Score: 0.0
Guideline #71: Issue Resolved · Score: 26.5
Guideline #72: Not Applicable · Score: 0.0
Guideline #73: Not Applicable · Score: 0.0
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Applying & Applied Filters

4 Guidelines · Score: 105.8

“State of the Art” Performance
Guideline #74: Adhered High · Score: 26.5
Guideline #75: Adhered High · Score: 26.5
Guideline #76: Adhered High · Score: 26.5
Guideline #77: Adhered High · Score: 26.5
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Sorting

11 Guidelines · Score: -50.3

“Broken” Performance
Guideline #78: Adhered High · Score: 42.3
Guideline #79: Violated High · Score: -37.0
Guideline #80: Violated High · Score: -21.2
Guideline #81: Adhered High · Score: 26.5
Guideline #82: Violated Low · Score: -13.2
Guideline #83: Violated High · Score: -26.5
Guideline #84: Adhered High · Score: 26.5
Guideline #85: Violated High · Score: -21.2
Guideline #86: Violated High · Score: -15.9
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Violated High · Score: -10.6
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Comparison Tool

5 Guidelines · Score: 37.0

Guideline #89: Issue Resolved · Score: 37.0
Guideline #90: Not Applicable · Score: 0.0
Guideline #91: Not Applicable · Score: 0.0
Guideline #92: Not Applicable · Score: 0.0
Guideline #93: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 93 guidelines from the E-Commerce Product Lists usability study. During our evaluation, Beauty.com's product lists, filtering and sorting implementation adhered to 38 usability guidelines, violated 27, and scored neutral on 1 occasion, while a remaining 27 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Health & Beauty

Overall Beauty.com ranks 15 when comparing their product listings, filtering and sorting UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 3 in the Health & Beauty industry.

Poor
Acceptable
Good

2. Sephora

3. Beauty.com

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