On this page there’s 5 highlights (view in Baymard Premium) outlining what Toys'R'Us are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 692 autocomplete suggestions examples.)

The screenshot was taken on May 12, 2014 and depicts Toys'R'Us’ Autocomplete Suggestions. In total, we’ve reviewed 35 of Toys'R'Us’ page designs. To see them all, visit the full Toys'R'Us UX case study.