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CDW’s Search UX

This is a usability benchmark of the e-commerce search experience of CDW and 49 other sites. The overall performance of CDW is poor. CDW's search experience in particular suffers from usability issues caused by broken Query Types and Results Filtering & Sorting. That said, their search experience performs great within Autocomplete.

Rank: #30 of 50

Usability Score: 144

URL: cdw.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Overall Search UX Performance

60 Guidelines · Score: 143.5

Query Types

12 Guidelines · Score: -235.1

“Broken” Performance
Guideline #1: Violated Low · Score: -27.3
Guideline #2: Violated High · Score: -54.5
Guideline #3: Violated High · Score: -34.1
Guideline #4: Violated High · Score: -34.1
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Adhered Low · Score: 23.9
Guideline #7: Violated High · Score: -47.7
Guideline #8: Violated High · Score: -34.1
Guideline #9: Not Applicable · Score: 0.0
Guideline #10: Not Applicable · Score: 0.0
Guideline #11: Violated High · Score: -27.3
Guideline #12: Not Applicable · Score: 0.0
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Search Form & Logic

10 Guidelines · Score: 136.3

“State of the Art” Performance
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 40.9
Guideline #15: Issue Resolved · Score: 34.1
Guideline #16: Violated High · Score: -47.7
Guideline #17: Adhered High · Score: 34.1
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 34.1
Guideline #20: Adhered High · Score: 27.3
Guideline #21: Adhered High · Score: 13.6
Guideline #22: Not Applicable · Score: 0.0
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Autocomplete

7 Guidelines · Score: 126.1

“State of the Art” Performance
Guideline #23: Adhered High · Score: 40.9
Guideline #24: Violated Low · Score: -20.4
Guideline #25: Adhered Low · Score: 10.2
Guideline #26: Issue Resolved · Score: 34.1
Guideline #27: Neutral · Score: 0.0
Guideline #28: Adhered High · Score: 34.1
Guideline #29: Adhered High · Score: 27.3
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Results Logic & Guidance

8 Guidelines · Score: 105.6

Guideline #30: Violated High · Score: -47.7
Guideline #31: Adhered Low · Score: 23.9
Guideline #32: Adhered High · Score: 40.9
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Adhered High · Score: 20.4
Guideline #35: Issue Resolved · Score: 34.1
Guideline #36: Issue Resolved · Score: 34.1
Guideline #37: Not Applicable · Score: 0.0
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Results Layout

8 Guidelines · Score: 122.7

Guideline #38: Violated High · Score: -34.1
Guideline #39: Issue Resolved · Score: 54.5
Guideline #40: Adhered High · Score: 54.5
Guideline #41: Issue Resolved · Score: 47.7
Guideline #42: Violated Low · Score: -17.0
Guideline #43: Violated Low · Score: -17.0
Guideline #44: Neutral · Score: 0.0
Guideline #45: Adhered High · Score: 34.1
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Results Filtering & Sorting

15 Guidelines · Score: -112.4

“Broken” Performance
Guideline #46: Violated High · Score: -54.5
Guideline #47: Violated High · Score: -54.5
Guideline #48: Violated High · Score: -47.7
Guideline #49: Adhered High · Score: 47.7
Guideline #50: Violated High · Score: -47.7
Guideline #51: Violated High · Score: -34.1
Guideline #52: Not Applicable · Score: 0.0
Guideline #53: Adhered High · Score: 34.1
Guideline #54: Violated High · Score: -34.1
Guideline #55: Adhered High · Score: 34.1
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Adhered High · Score: 40.9
Guideline #58: Adhered High · Score: 34.1
Guideline #59: Violated Low · Score: -17.0
Guideline #60: Violated High · Score: -13.6
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All 50 sites were benchmarked across the 60 guidelines from the E-Commerce Search usability study. During our evaluation, the search engine and interface of CDW adhered to 26 usability guidelines, violated 21, and scored neutral on 2 occasions, while a remaining 11 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall CDW ranks 30 when comparing their on-site e-commerce search UX against the search experience on the 49 other major US e-commerce sites in the benchmark, and ranks 2 in the Electronics industry.

Poor
Acceptable
Good

1. Newegg

2. CDW

“Broken” Performance
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