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Site Info

This is a usability benchmark of Wayfair's search experience. In total, 50 sites have been benchmarked across 60 usability guidelines from the E-Commerce Search research study. You can also navigate the sites by page type.

Legal name: Wayfair LLC

Website URL: wayfair.com

Industry: Houseware & Furnishing

Rank: 4 of 50

Reviewed on: April 11, 2014

Reviewed by: Jamie Appleseed

Also in the: E-Commerce Checkout Benchmark and Homepage & Category Benchmark

Usability Evaluation

When reviewed on April 11, 2014, the search engine and interface of Wayfair adhered to 35 usability guidelines, violated 12, and scored neutral on 5 occasions, while a remaining 8 guidelines weren’t applicable.

To read each guideline and review your own sites, you’ll need Pro access.

See methodology to read up on the evaluation criteria and scoring algorithm.

Show detailed score breakdown

Benchmark averages

Query Types -28.8

Search Form & Logic 48.1

Autocomplete 123.1

Results Logic & Guidance 128.8

Results Layout 44.2

Results Filtering & Sorting 140.4

Total score: 456

  • Query Types Score: -28.8

    • Guideline #1 30.8 Adhered High
    • Guideline #2 30.8 Adhered High
    • Guideline #3 0 Neutral
    • Guideline #4 -9.6 Violated Low
    • Guideline #5 0 Not Applicable
    • Guideline #6 0 Not Applicable
    • Guideline #7 -26.9 Violated High
    • Guideline #8 -19.2 Violated High
    • Guideline #9 -19.2 Violated High
    • Guideline #10 0 Not Applicable
    • Guideline #11 -15.4 Violated High
    • Guideline #12 0 Not Applicable
  • Search Form & Logic Score: 48.1

    • Guideline #13 0 Not Applicable
    • Guideline #14 23.1 Adhered High
    • Guideline #15 -19.2 Violated High
    • Guideline #16 -26.9 Violated High
    • Guideline #17 19.2 Issue Resolved
    • Guideline #18 9.6 Adhered Low
    • Guideline #19 19.2 Adhered High
    • Guideline #20 15.4 Adhered High
    • Guideline #21 7.7 Adhered High
    • Guideline #22 0 Not Applicable
  • Autocomplete Score: 123.1

    • Guideline #23 23.1 Adhered High
    • Guideline #24 11.5 Adhered Low
    • Guideline #25 11.5 Adhered High
    • Guideline #26 19.2 Issue Resolved
    • Guideline #27 23.1 Adhered High
    • Guideline #28 19.2 Adhered High
    • Guideline #29 15.4 Adhered High
  • Results Logic & Guidance Score: 128.8

    • Guideline #30 26.9 Adhered High
    • Guideline #31 13.5 Adhered Low
    • Guideline #32 23.1 Adhered High
    • Guideline #33 15.4 Adhered High
    • Guideline #34 11.5 Adhered High
    • Guideline #35 19.2 Issue Resolved
    • Guideline #36 19.2 Adhered High
    • Guideline #37 0 Not Applicable
  • Results Layout Score: 44.2

    • Guideline #38 -19.2 Violated High
    • Guideline #39 15.4 Adhered Low
    • Guideline #40 30.8 Adhered High
    • Guideline #41 26.9 Adhered High
    • Guideline #42 -19.2 Violated High
    • Guideline #43 9.6 Adhered Low
    • Guideline #44 0 Neutral
    • Guideline #45 0 Neutral
  • Results Filtering & Sorting Score: 140.4

    • Guideline #46 30.8 Adhered High
    • Guideline #47 -15.4 Violated Low
    • Guideline #48 26.9 Adhered High
    • Guideline #49 26.9 Issue Resolved
    • Guideline #50 26.9 Adhered High
    • Guideline #51 9.6 Adhered Low
    • Guideline #52 0 Not Applicable
    • Guideline #53 0 Neutral
    • Guideline #54 0 Neutral
    • Guideline #55 19.2 Adhered High
    • Guideline #56 -15.4 Violated High
    • Guideline #57 23.1 Adhered High
    • Guideline #58 19.2 Adhered High
    • Guideline #59 -19.2 Violated High
    • Guideline #60 7.7 Issue Resolved

Industry Comparison

A total of 4 sites were benchmarked in the Houseware & Furnishing industry, of which Wayfair ranks 1. This makes the site...

Not as good as:

None – this is the best site in the industry

Search Design

There's a total of 4 screenshots of Wayfair's search implementation, marked up with 29 highlights of usability best (and worst) practices.

Tip: See the full-size screenshots by clicking the thumbnails below or clicking the arrows on the edge of the page.

Page 1 of 4 Search Field

On this page there's 8 highlights (pro only) outlining what Wayfair are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Wayfair's Search Field

Guideline #15

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Page 2 of 4 Autocomplete Suggestions

On this page there's 3 highlights (pro only) outlining what Wayfair are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Wayfair's Autocomplete Suggestions

Guideline #23

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Guideline #25

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Guideline #27

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Page 3 of 4 Search Results Page

On this page there's 16 highlights (pro only) outlining what Wayfair are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Wayfair's Search Results Page

Guideline #16

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Guideline #30

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Guideline #34

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Guideline #33

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Guideline #32

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Guideline #38

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Guideline #42

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Guideline #41

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Guideline #46

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Guideline #56

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Guideline #48

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Guideline #55

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Guideline #50

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Guideline #59

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Guideline #18

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Guideline #51

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Page 4 of 4 No Results Page

On this page there's 2 highlights (pro only) outlining what Wayfair are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Wayfair's No Results Page

Guideline #31

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Guideline #36

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