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Wayfair’s Search UX

This is a usability benchmark of the e-commerce search experience of Wayfair and 49 other sites. The overall performance of Wayfair is decent. It is especially a state of the art Results Logic & Guidance, state of the art Autocomplete, and good Results Filtering & Sorting that helps Wayfair's on-site search UX. Do, however, watch out for their broken Query Types performance.

Rank: #4 of 50

Usability Score: 808

URL: wayfair.com

Reviewed by: Jamie Appleseed

Poor
Acceptable
Good

Query Types

12 Guidelines · Score: -51.1

“Broken” Performance
Guideline #1: Adhered High · Score: 54.5
Guideline #2: Adhered High · Score: 54.5
Guideline #3: Neutral · Score: 0.0
Guideline #4: Violated Low · Score: -17.0
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Not Applicable · Score: 0.0
Guideline #7: Violated High · Score: -47.7
Guideline #8: Violated High · Score: -34.1
Guideline #9: Violated High · Score: -34.1
Guideline #10: Not Applicable · Score: 0.0
Guideline #11: Violated High · Score: -27.3
Guideline #12: Not Applicable · Score: 0.0
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Search Form & Logic

10 Guidelines · Score: 85.2

Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 40.9
Guideline #15: Violated High · Score: -34.1
Guideline #16: Violated High · Score: -47.7
Guideline #17: Issue Resolved · Score: 34.1
Guideline #18: Adhered Low · Score: 17.0
Guideline #19: Adhered High · Score: 34.1
Guideline #20: Adhered High · Score: 27.3
Guideline #21: Adhered High · Score: 13.6
Guideline #22: Not Applicable · Score: 0.0
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Autocomplete

7 Guidelines · Score: 218.1

“State of the Art” Performance
Guideline #23: Adhered High · Score: 40.9
Guideline #24: Adhered Low · Score: 20.4
Guideline #25: Adhered High · Score: 20.4
Guideline #26: Issue Resolved · Score: 34.1
Guideline #27: Adhered High · Score: 40.9
Guideline #28: Adhered High · Score: 34.1
Guideline #29: Adhered High · Score: 27.3
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Results Logic & Guidance

8 Guidelines · Score: 228.3

“State of the Art” Performance
Guideline #30: Adhered High · Score: 47.7
Guideline #31: Adhered Low · Score: 23.9
Guideline #32: Adhered High · Score: 40.9
Guideline #33: Adhered High · Score: 27.3
Guideline #34: Adhered High · Score: 20.4
Guideline #35: Issue Resolved · Score: 34.1
Guideline #36: Adhered High · Score: 34.1
Guideline #37: Not Applicable · Score: 0.0
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Results Layout

8 Guidelines · Score: 78.4

Guideline #38: Violated High · Score: -34.1
Guideline #39: Adhered Low · Score: 27.3
Guideline #40: Adhered High · Score: 54.5
Guideline #41: Adhered High · Score: 47.7
Guideline #42: Violated High · Score: -34.1
Guideline #43: Adhered Low · Score: 17.0
Guideline #44: Neutral · Score: 0.0
Guideline #45: Neutral · Score: 0.0
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Results Filtering & Sorting

15 Guidelines · Score: 248.7

Guideline #46: Adhered High · Score: 54.5
Guideline #47: Violated Low · Score: -27.3
Guideline #48: Adhered High · Score: 47.7
Guideline #49: Issue Resolved · Score: 47.7
Guideline #50: Adhered High · Score: 47.7
Guideline #51: Adhered Low · Score: 17.0
Guideline #52: Not Applicable · Score: 0.0
Guideline #53: Neutral · Score: 0.0
Guideline #54: Neutral · Score: 0.0
Guideline #55: Adhered High · Score: 34.1
Guideline #56: Violated High · Score: -27.3
Guideline #57: Adhered High · Score: 40.9
Guideline #58: Adhered High · Score: 34.1
Guideline #59: Violated High · Score: -34.1
Guideline #60: Issue Resolved · Score: 13.6
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All 50 sites were benchmarked across the 60 guidelines from the E-Commerce Search usability study. During our evaluation, the search engine and interface of Wayfair adhered to 35 usability guidelines, violated 12, and scored neutral on 5 occasions, while a remaining 8 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Houseware & Furnishing

Overall Wayfair ranks 4 when comparing their on-site e-commerce search UX against the search experience on the 49 other major US e-commerce sites in the benchmark, and is the best performing site in the Houseware & Furnishing industry.

Poor
Acceptable
Good
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