Note: You have full access to this benchmark database in your Baymard Pro account.

Northern Tool’s Search UX

This is a usability benchmark of the e-commerce search experience of Northern Tool and 49 other sites. The overall performance of Northern Tool is poor. Some of Northern Tool's biggest on-site search usability issues are due to broken Results Filtering & Sorting, Results Layout, and Query Types. That said, their search experience performs great within Autocomplete.

Rank: #27 of 50

Usability Score: 147

URL: northerntool.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Overall Search UX Performance

60 Guidelines · Score: 147.2

Query Types

12 Guidelines · Score: -54.5

“Broken” Performance
Guideline #1: Adhered High · Score: 54.5
Guideline #2: Violated Low · Score: -27.3
Guideline #3: Violated Low · Score: -17.0
Guideline #4: Violated High · Score: -34.1
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Adhered Low · Score: 23.9
Guideline #7: Violated High · Score: -47.7
Guideline #8: Violated High · Score: -34.1
Guideline #9: Not Applicable · Score: 0.0
Guideline #10: Not Applicable · Score: 0.0
Guideline #11: Adhered High · Score: 27.3
Guideline #12: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Search Form & Logic

10 Guidelines · Score: 68.1

Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Violated High · Score: -40.9
Guideline #15: Violated High · Score: -34.1
Guideline #16: Adhered High · Score: 47.7
Guideline #17: Issue Resolved · Score: 34.1
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 34.1
Guideline #20: Adhered High · Score: 27.3
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Autocomplete

7 Guidelines · Score: 177.2

“State of the Art” Performance
Guideline #23: Adhered High · Score: 40.9
Guideline #24: Adhered Low · Score: 20.4
Guideline #25: Violated High · Score: -20.4
Guideline #26: Issue Resolved · Score: 34.1
Guideline #27: Adhered High · Score: 40.9
Guideline #28: Adhered High · Score: 34.1
Guideline #29: Adhered High · Score: 27.3
Guideline content only available in Baymard Pro – Get Full Access

Results Logic & Guidance

8 Guidelines · Score: 75.0

Guideline #30: Violated High · Score: -47.7
Guideline #31: Adhered High · Score: 47.7
Guideline #32: Adhered High · Score: 40.9
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Neutral · Score: 0.0
Guideline #35: Not Applicable · Score: 0.0
Guideline #36: Issue Resolved · Score: 34.1
Guideline #37: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Results Layout

8 Guidelines · Score: -92.0

“Broken” Performance
Guideline #38: Violated High · Score: -34.1
Guideline #39: Violated High · Score: -54.5
Guideline #40: Neutral · Score: 0.0
Guideline #41: Issue Resolved · Score: 47.7
Guideline #42: Violated Low · Score: -17.0
Guideline #43: Violated High · Score: -34.1
Guideline #44: Neutral · Score: 0.0
Guideline #45: Neutral · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Results Filtering & Sorting

15 Guidelines · Score: -27.3

“Broken” Performance
Guideline #46: Violated High · Score: -54.5
Guideline #47: Violated High · Score: -54.5
Guideline #48: Violated High · Score: -47.7
Guideline #49: Violated High · Score: -47.7
Guideline #50: Adhered High · Score: 47.7
Guideline #51: Violated High · Score: -34.1
Guideline #52: Not Applicable · Score: 0.0
Guideline #53: Neutral · Score: 0.0
Guideline #54: Adhered High · Score: 34.1
Guideline #55: Adhered High · Score: 34.1
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Adhered High · Score: 40.9
Guideline #58: Adhered High · Score: 34.1
Guideline #59: Adhered High · Score: 34.1
Guideline #60: Violated High · Score: -13.6
Guideline content only available in Baymard Pro – Get Full Access

All 50 sites were benchmarked across the 60 guidelines from the E-Commerce Search usability study. During our evaluation, the search engine and interface of Northern Tool adhered to 23 usability guidelines, violated 19, and scored neutral on 5 occasions, while a remaining 13 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Industry Comparison: Home & Hardware

Overall Northern Tool ranks 27 when comparing their on-site e-commerce search UX against the search experience on the 49 other major US e-commerce sites in the benchmark, and ranks 5 in the Home & Hardware industry.

Poor
Acceptable
Good

1. Lowe's

5. Northern Tool

Close overlay