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Zulily’s Search UX

This is a usability benchmark of the e-commerce search experience of Zulily and 49 other sites. The overall performance of Zulily is all but broken. Some of Zulily's biggest on-site search usability issues are due to broken Results Filtering & Sorting, Results Logic & Guidance, and Query Types. That said, their search experience performs well within Autocomplete.

Rank: #45 of 50

Usability Score: -221

URL: zulily.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Overall Search UX Performance

60 Guidelines · Score: -220.8

“Broken” Performance

Query Types

12 Guidelines · Score: -126.1

“Broken” Performance
Guideline #1: Violated High · Score: -54.5
Guideline #2: Neutral · Score: 0.0
Guideline #3: Adhered Low · Score: 17.0
Guideline #4: Violated High · Score: -34.1
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Not Applicable · Score: 0.0
Guideline #7: Violated High · Score: -47.7
Guideline #8: Violated High · Score: -34.1
Guideline #9: Not Applicable · Score: 0.0
Guideline #10: Not Applicable · Score: 0.0
Guideline #11: Adhered High · Score: 27.3
Guideline #12: Not Applicable · Score: 0.0
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Search Form & Logic

10 Guidelines · Score: 85.2

Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Violated High · Score: -40.9
Guideline #15: Violated Low · Score: -17.0
Guideline #16: Adhered High · Score: 47.7
Guideline #17: Issue Resolved · Score: 34.1
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 34.1
Guideline #20: Adhered High · Score: 27.3
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Not Applicable · Score: 0.0
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Autocomplete

7 Guidelines · Score: 119.3

Guideline #23: Adhered High · Score: 40.9
Guideline #24: Violated Low · Score: -20.4
Guideline #25: Violated High · Score: -20.4
Guideline #26: Adhered Low · Score: 17.0
Guideline #27: Adhered High · Score: 40.9
Guideline #28: Adhered High · Score: 34.1
Guideline #29: Adhered High · Score: 27.3
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Results Logic & Guidance

8 Guidelines · Score: -88.6

“Broken” Performance
Guideline #30: Violated High · Score: -47.7
Guideline #31: Violated High · Score: -47.7
Guideline #32: Violated High · Score: -40.9
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Violated High · Score: -20.4
Guideline #35: Adhered High · Score: 34.1
Guideline #36: Issue Resolved · Score: 34.1
Guideline #37: Not Applicable · Score: 0.0
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Results Layout

8 Guidelines · Score: 68.1

Guideline #38: Violated High · Score: -34.1
Guideline #39: Issue Resolved · Score: 54.5
Guideline #40: Neutral · Score: 0.0
Guideline #41: Issue Resolved · Score: 47.7
Guideline #42: Violated Low · Score: -17.0
Guideline #43: Adhered Low · Score: 17.0
Guideline #44: Neutral · Score: 0.0
Guideline #45: Neutral · Score: 0.0
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Results Filtering & Sorting

15 Guidelines · Score: -279.4

“Broken” Performance
Guideline #46: Violated High · Score: -54.5
Guideline #47: Violated High · Score: -54.5
Guideline #48: Violated High · Score: -47.7
Guideline #49: Not Applicable · Score: 0.0
Guideline #50: Not Applicable · Score: 0.0
Guideline #51: Not Applicable · Score: 0.0
Guideline #52: Not Applicable · Score: 0.0
Guideline #53: Violated High · Score: -34.1
Guideline #54: Violated High · Score: -34.1
Guideline #55: Violated High · Score: -34.1
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Not Applicable · Score: 0.0
Guideline #59: Violated High · Score: -34.1
Guideline #60: Issue Resolved · Score: 13.6
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All 50 sites were benchmarked across the 60 guidelines from the E-Commerce Search usability study. During our evaluation, the search engine and interface of Zulily adhered to 17 usability guidelines, violated 21, and scored neutral on 4 occasions, while a remaining 18 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Zulily ranks 45 when comparing their on-site e-commerce search UX against the search experience on the 49 other major US e-commerce sites in the benchmark, and ranks 9 in the Apparel & Accessories industry.

Poor
Acceptable
Good

6. Gap

“Broken” Performance
“Broken” Performance
“Broken” Performance

9. Zulily

“Broken” Performance

10. Gilt

“Broken” Performance
“Broken” Performance

12. J.Crew

“Broken” Performance
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