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Staples' Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Staples and 49 other sites. The overall performance of Staples is mediocre. Staples' category experience is particularly thwarted by usability issues related to broken Category Taxonomy, Homepage, and Cross-Navigation & -Selling. That said, their category experience performs great within Main Navigation.

Rank: #42 of 50

Usability Score: 380

URL: staples.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 379.9

Homepage

13 Guidelines · Score: 28.3

“Broken” Performance
Guideline #1: Adhered Low · Score: 19.8
Guideline #2: Violated Low · Score: -14.2
Guideline #3: Neutral · Score: 0.0
Guideline #4: Violated High · Score: -28.3
Guideline #5: Adhered Low · Score: 8.5
Guideline #6: Violated Low · Score: -14.2
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Adhered High · Score: 28.3
Guideline #9: Violated High · Score: -17.0
Guideline #10: Issue Resolved · Score: 28.3
Guideline #11: Adhered Low · Score: 8.5
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Adhered Low · Score: 8.5
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Category Taxonomy

13 Guidelines · Score: -31.1

“Broken” Performance
Guideline #14: Violated High · Score: -39.6
Guideline #15: Adhered High · Score: 28.3
Guideline #16: Violated Low · Score: -19.8
Guideline #17: Adhered High · Score: 28.3
Guideline #18: Violated High · Score: -39.6
Guideline #19: Violated High · Score: -34.0
Guideline #20: Adhered High · Score: 45.3
Guideline #21: Adhered High · Score: 28.3
Guideline #22: Violated High · Score: -28.3
Guideline #23: Adhered High · Score: 28.3
Guideline #24: Violated High · Score: -28.3
Guideline #25: Violated High · Score: -22.6
Guideline #26: Adhered High · Score: 22.6
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Main Navigation

16 Guidelines · Score: 334.1

“State of the Art” Performance
Guideline #27: Neutral · Score: 0.0
Guideline #28: Adhered Low · Score: 22.6
Guideline #29: Adhered High · Score: 39.6
Guideline #30: Adhered High · Score: 28.3
Guideline #31: Adhered High · Score: 34.0
Guideline #32: Adhered High · Score: 34.0
Guideline #33: Issue Resolved · Score: 34.0
Guideline #34: Adhered High · Score: 28.3
Guideline #35: Violated High · Score: -22.6
Guideline #36: Issue Resolved · Score: 28.3
Guideline #37: Issue Resolved · Score: 28.3
Guideline #38: Adhered High · Score: 22.6
Guideline #39: Issue Resolved · Score: 22.6
Guideline #40: Adhered High · Score: 17.0
Guideline #41: Adhered High · Score: 17.0
Guideline #42: Not Applicable · Score: 0.0
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Intermediary Category Pages

7 Guidelines · Score: -2.8

Guideline #43: Adhered High · Score: 45.3
Guideline #44: Violated Low · Score: -19.8
Guideline #45: Neutral · Score: 0.0
Guideline #46: Violated High · Score: -28.3
Guideline #47: Neutral · Score: 0.0
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: -2.8

“Broken” Performance
Guideline #50: Adhered High · Score: 45.3
Guideline #51: Adhered High · Score: 45.3
Guideline #52: Adhered Low · Score: 19.8
Guideline #53: Neutral · Score: 0.0
Guideline #54: Adhered Low · Score: 22.6
Guideline #55: Violated Low · Score: -22.6
Guideline #56: Violated High · Score: -22.6
Guideline #57: Violated High · Score: -28.3
Guideline #58: Violated High · Score: -34.0
Guideline #59: Adhered High · Score: 28.3
Guideline #60: Violated High · Score: -17.0
Guideline #61: Violated High · Score: -17.0
Guideline #62: Violated High · Score: -22.6
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Site-Wide Layout

10 Guidelines · Score: 79.3

Guideline #63: Violated Low · Score: -14.2
Guideline #64: Issue Resolved · Score: 45.3
Guideline #65: Violated Low · Score: -14.2
Guideline #66: Adhered High · Score: 22.6
Guideline #67: Adhered High · Score: 22.6
Guideline #68: Adhered High · Score: 17.0
Guideline #69: Neutral · Score: 0.0
Guideline #70: Adhered High · Score: 17.0
Guideline #71: Violated Low · Score: -5.7
Guideline #72: Violated High · Score: -11.3
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Cross-Navigation & -Selling

7 Guidelines · Score: -25.5

“Broken” Performance
Guideline #73: Neutral · Score: 0.0
Guideline #74: Violated Low · Score: -14.2
Guideline #75: Violated High · Score: -28.3
Guideline #76: Not Applicable · Score: 0.0
Guideline #77: Not Applicable · Score: 0.0
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Staples adhered to 37 usability guidelines, violated 27, and scored neutral on 7 occasions, while a remaining 8 guidelines weren’t applicable.

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Industry Comparison: Office Supplies

Overall Staples ranks 42 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 3 in the Office Supplies industry.

Poor
Acceptable
Good

3. Staples

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