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Home Depot’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Home Depot and 49 other sites. The overall performance of Home Depot is good. It is especially a state of the art Cross-Navigation & -Selling, Site-Wide Layout, and Intermediary Category Pages that helps Home Depot's category UX. Do, however, watch out for their broken Product Lists performance.

Rank: #12 of 50

Usability Score: 880

URL: homedepot.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 880.4

Homepage

13 Guidelines · Score: 136.8

Guideline #1: Violated High · Score: -39.1
Guideline #2: Adhered High · Score: 27.9
Guideline #3: Issue Resolved · Score: 27.9
Guideline #4: Violated Low · Score: -14.0
Guideline #5: Adhered High · Score: 16.8
Guideline #6: Adhered High · Score: 27.9
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Adhered High · Score: 27.9
Guideline #9: Adhered High · Score: 16.8
Guideline #10: Issue Resolved · Score: 27.9
Guideline #11: Adhered High · Score: 16.8
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Not Applicable · Score: 0.0
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Category Taxonomy

13 Guidelines · Score: 181.5

Guideline #14: Violated High · Score: -39.1
Guideline #15: Adhered High · Score: 27.9
Guideline #16: Violated High · Score: -39.1
Guideline #17: Adhered High · Score: 27.9
Guideline #18: Adhered High · Score: 39.1
Guideline #19: Adhered High · Score: 33.5
Guideline #20: Adhered High · Score: 44.7
Guideline #21: Adhered High · Score: 27.9
Guideline #22: Violated High · Score: -27.9
Guideline #23: Adhered High · Score: 27.9
Guideline #24: Adhered Low · Score: 14.0
Guideline #25: Adhered High · Score: 22.3
Guideline #26: Adhered High · Score: 22.3
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Main Navigation

16 Guidelines · Score: 242.9

“State of the Art” Performance
Guideline #27: Neutral · Score: 0.0
Guideline #28: Adhered High · Score: 44.7
Guideline #29: Adhered Low · Score: 19.5
Guideline #30: Adhered High · Score: 27.9
Guideline #31: Adhered High · Score: 33.5
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Adhered High · Score: 33.5
Guideline #34: Adhered High · Score: 27.9
Guideline #35: Violated High · Score: -22.3
Guideline #36: Violated High · Score: -27.9
Guideline #37: Issue Resolved · Score: 27.9
Guideline #38: Adhered High · Score: 22.3
Guideline #39: Issue Resolved · Score: 22.3
Guideline #40: Adhered High · Score: 16.8
Guideline #41: Adhered High · Score: 16.8
Guideline #42: Not Applicable · Score: 0.0
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Intermediary Category Pages

7 Guidelines · Score: 145.2

“State of the Art” Performance
Guideline #43: Adhered High · Score: 44.7
Guideline #44: Adhered Low · Score: 19.5
Guideline #45: Adhered High · Score: 39.1
Guideline #46: Adhered High · Score: 27.9
Guideline #47: Adhered High · Score: 27.9
Guideline #48: Violated Low · Score: -14.0
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: -94.9

“Broken” Performance
Guideline #50: Violated Low · Score: -22.3
Guideline #51: Adhered High · Score: 44.7
Guideline #52: Adhered High · Score: 39.1
Guideline #53: Neutral · Score: 0.0
Guideline #54: Violated Low · Score: -22.3
Guideline #55: Violated Low · Score: -22.3
Guideline #56: Violated High · Score: -22.3
Guideline #57: Violated High · Score: -27.9
Guideline #58: Violated High · Score: -33.5
Guideline #59: Adhered High · Score: 27.9
Guideline #60: Violated High · Score: -16.8
Guideline #61: Violated High · Score: -16.8
Guideline #62: Violated High · Score: -22.3
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Site-Wide Layout

10 Guidelines · Score: 145.2

“State of the Art” Performance
Guideline #63: Adhered High · Score: 27.9
Guideline #64: Adhered High · Score: 44.7
Guideline #65: Adhered High · Score: 27.9
Guideline #66: Adhered High · Score: 22.3
Guideline #67: Violated Low · Score: -11.2
Guideline #68: Adhered High · Score: 16.8
Guideline #69: Adhered High · Score: 16.8
Guideline #70: Adhered High · Score: 16.8
Guideline #71: Violated Low · Score: -5.6
Guideline #72: Violated High · Score: -11.2
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Cross-Navigation & -Selling

7 Guidelines · Score: 122.8

“State of the Art” Performance
Guideline #73: Neutral · Score: 0.0
Guideline #74: Adhered High · Score: 27.9
Guideline #75: Adhered High · Score: 27.9
Guideline #76: Adhered High · Score: 27.9
Guideline #77: Adhered High · Score: 22.3
Guideline #78: Adhered High · Score: 16.8
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Home Depot adhered to 49 usability guidelines, violated 20, and scored neutral on 3 occasions, while a remaining 7 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Home & Hardware

Overall Home Depot ranks 12 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 3 in the Home & Hardware industry.

Poor
Acceptable
Good

1. Build

“State of the Art” Performance

2. Lowe's

3. Home Depot

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