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Grainger’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Grainger and 49 other sites. The overall performance of Grainger is mediocre. Notably, Grainger's category performance is hampered by broken Product Lists and Intermediary Category Pages, although this is helped somewhat by state of the art Site-Wide Layout and Homepage.

Rank: #37 of 50

Usability Score: 424

URL: grainger.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 424.1

Homepage

13 Guidelines · Score: 150.8

“State of the Art” Performance
Guideline #1: Adhered High · Score: 39.1
Guideline #2: Violated High · Score: -27.9
Guideline #3: Neutral · Score: 0.0
Guideline #4: Adhered High · Score: 27.9
Guideline #5: Adhered High · Score: 16.8
Guideline #6: Adhered Low · Score: 14.0
Guideline #7: Adhered High · Score: 16.8
Guideline #8: Adhered High · Score: 27.9
Guideline #9: Adhered High · Score: 16.8
Guideline #10: Issue Resolved · Score: 27.9
Guideline #11: Violated Low · Score: -8.4
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Not Applicable · Score: 0.0
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Category Taxonomy

13 Guidelines · Score: 136.8

Guideline #14: Violated High · Score: -39.1
Guideline #15: Violated Low · Score: -14.0
Guideline #16: Violated Low · Score: -19.5
Guideline #17: Adhered High · Score: 27.9
Guideline #18: Adhered Low · Score: 19.5
Guideline #19: Adhered High · Score: 33.5
Guideline #20: Issue Resolved · Score: 44.7
Guideline #21: Adhered High · Score: 27.9
Guideline #22: Adhered High · Score: 27.9
Guideline #23: Neutral · Score: 0.0
Guideline #24: Adhered High · Score: 27.9
Guideline #25: Adhered High · Score: 22.3
Guideline #26: Violated High · Score: -22.3
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Main Navigation

16 Guidelines · Score: 181.5

Guideline #27: Issue Resolved · Score: 39.1
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Adhered High · Score: 39.1
Guideline #30: Violated Low · Score: -14.0
Guideline #31: Adhered High · Score: 33.5
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Issue Resolved · Score: 33.5
Guideline #34: Adhered High · Score: 27.9
Guideline #35: Violated High · Score: -22.3
Guideline #36: Issue Resolved · Score: 27.9
Guideline #37: Issue Resolved · Score: 27.9
Guideline #38: Violated High · Score: -22.3
Guideline #39: Violated High · Score: -22.3
Guideline #40: Issue Resolved · Score: 16.8
Guideline #41: Issue Resolved · Score: 16.8
Guideline #42: Not Applicable · Score: 0.0
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Intermediary Category Pages

7 Guidelines · Score: -61.4

“Broken” Performance
Guideline #43: Adhered High · Score: 44.7
Guideline #44: Violated High · Score: -39.1
Guideline #45: Violated High · Score: -39.1
Guideline #46: Violated High · Score: -27.9
Guideline #47: Adhered High · Score: 27.9
Guideline #48: Violated High · Score: -27.9
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: -92.1

“Broken” Performance
Guideline #50: Adhered High · Score: 44.7
Guideline #51: Adhered Low · Score: 22.3
Guideline #52: Adhered Low · Score: 19.5
Guideline #53: Neutral · Score: 0.0
Guideline #54: Violated Low · Score: -22.3
Guideline #55: Violated High · Score: -44.7
Guideline #56: Violated High · Score: -22.3
Guideline #57: Violated High · Score: -27.9
Guideline #58: Violated High · Score: -33.5
Guideline #59: Adhered High · Score: 27.9
Guideline #60: Violated High · Score: -16.8
Guideline #61: Violated High · Score: -16.8
Guideline #62: Violated High · Score: -22.3
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Site-Wide Layout

10 Guidelines · Score: 111.7

“State of the Art” Performance
Guideline #63: Violated Low · Score: -14.0
Guideline #64: Issue Resolved · Score: 44.7
Guideline #65: Adhered High · Score: 27.9
Guideline #66: Adhered High · Score: 22.3
Guideline #67: Neutral · Score: 0.0
Guideline #68: Adhered High · Score: 16.8
Guideline #69: Violated Low · Score: -8.4
Guideline #70: Adhered High · Score: 16.8
Guideline #71: Violated Low · Score: -5.6
Guideline #72: Adhered High · Score: 11.2
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Cross-Navigation & -Selling

7 Guidelines · Score: -2.8

Guideline #73: Violated Low · Score: -14.0
Guideline #74: Adhered High · Score: 27.9
Guideline #75: Violated High · Score: -27.9
Guideline #76: Violated High · Score: -27.9
Guideline #77: Adhered High · Score: 22.3
Guideline #78: Adhered High · Score: 16.8
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Grainger adhered to 40 usability guidelines, violated 28, and scored neutral on 4 occasions, while a remaining 7 guidelines weren’t applicable.

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Industry Comparison: Home & Hardware

Overall Grainger ranks 37 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 4 in the Home & Hardware industry.

Poor
Acceptable
Good

1. Build

“State of the Art” Performance

2. Lowe's

4. Grainger

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