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Dell’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Dell and 49 other sites. The overall performance of Dell is mediocre. Dell's category experience is particularly thwarted by usability issues related to broken Homepage, poor Main Navigation, and mediocre Product Lists.

Rank: #41 of 50

Usability Score: 386

URL: dell.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 385.9

Homepage

13 Guidelines · Score: 22.6

“Broken” Performance
Guideline #1: Violated Low · Score: -19.8
Guideline #2: Adhered High · Score: 28.3
Guideline #3: Neutral · Score: 0.0
Guideline #4: Violated High · Score: -28.3
Guideline #5: Adhered Low · Score: 8.5
Guideline #6: Adhered High · Score: 28.3
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Violated Low · Score: -14.2
Guideline #9: Violated High · Score: -17.0
Guideline #10: Issue Resolved · Score: 28.3
Guideline #11: Adhered Low · Score: 8.5
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Neutral · Score: 0.0
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Category Taxonomy

13 Guidelines · Score: 130.2

Guideline #14: Violated High · Score: -39.6
Guideline #15: Adhered High · Score: 28.3
Guideline #16: Violated High · Score: -39.6
Guideline #17: Adhered High · Score: 28.3
Guideline #18: Adhered High · Score: 39.6
Guideline #19: Adhered High · Score: 34.0
Guideline #20: Violated Low · Score: -22.6
Guideline #21: Adhered High · Score: 28.3
Guideline #22: Adhered High · Score: 28.3
Guideline #23: Not Applicable · Score: 0.0
Guideline #24: Not Applicable · Score: 0.0
Guideline #25: Adhered High · Score: 22.6
Guideline #26: Adhered High · Score: 22.6
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Main Navigation

16 Guidelines · Score: 82.1

Guideline #27: Adhered Low · Score: 19.8
Guideline #28: Adhered High · Score: 45.3
Guideline #29: Violated High · Score: -39.6
Guideline #30: Adhered High · Score: 28.3
Guideline #31: Violated High · Score: -34.0
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Issue Resolved · Score: 34.0
Guideline #34: Violated Low · Score: -14.2
Guideline #35: Not Applicable · Score: 0.0
Guideline #36: Adhered Low · Score: 14.2
Guideline #37: Issue Resolved · Score: 28.3
Guideline #38: Adhered High · Score: 22.6
Guideline #39: Violated High · Score: -22.6
Guideline #40: Issue Resolved · Score: 17.0
Guideline #41: Violated High · Score: -17.0
Guideline #42: Not Applicable · Score: 0.0
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Intermediary Category Pages

7 Guidelines · Score: 25.5

Guideline #43: Violated High · Score: -45.3
Guideline #44: Adhered High · Score: 39.6
Guideline #45: Violated High · Score: -39.6
Guideline #46: Adhered High · Score: 28.3
Guideline #47: Adhered High · Score: 28.3
Guideline #48: Adhered Low · Score: 14.2
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: 51.0

Guideline #50: Adhered High · Score: 45.3
Guideline #51: Adhered Low · Score: 22.6
Guideline #52: Adhered High · Score: 39.6
Guideline #53: Adhered High · Score: 45.3
Guideline #54: Adhered Low · Score: 22.6
Guideline #55: Violated High · Score: -45.3
Guideline #56: Violated High · Score: -22.6
Guideline #57: Violated High · Score: -28.3
Guideline #58: Not Applicable · Score: 0.0
Guideline #59: Adhered High · Score: 28.3
Guideline #60: Violated High · Score: -17.0
Guideline #61: Violated High · Score: -17.0
Guideline #62: Violated High · Score: -22.6
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Site-Wide Layout

10 Guidelines · Score: 62.3

Guideline #63: Violated Low · Score: -14.2
Guideline #64: Issue Resolved · Score: 45.3
Guideline #65: Violated Low · Score: -14.2
Guideline #66: Adhered High · Score: 22.6
Guideline #67: Adhered High · Score: 22.6
Guideline #68: Adhered High · Score: 17.0
Guideline #69: Violated High · Score: -17.0
Guideline #70: Adhered High · Score: 17.0
Guideline #71: Violated Low · Score: -5.7
Guideline #72: Violated High · Score: -11.3
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Cross-Navigation & -Selling

7 Guidelines · Score: 11.3

Guideline #73: Neutral · Score: 0.0
Guideline #74: Neutral · Score: 0.0
Guideline #75: Violated High · Score: -28.3
Guideline #76: Neutral · Score: 0.0
Guideline #77: Adhered High · Score: 22.6
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Dell adhered to 38 usability guidelines, violated 26, and scored neutral on 5 occasions, while a remaining 10 guidelines weren’t applicable.

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Industry Comparison: Electronics

Overall Dell ranks 41 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 7 in the Electronics industry.

Poor
Acceptable
Good

1. Sony

“State of the Art” Performance

3. CDW

4. HP

5. Newegg

7. Dell

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