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Urban Outfitters' Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Urban Outfitters and 49 other sites. The overall performance of Urban Outfitters is decent. For instance, Urban Outfitters' category experience has state of the art Category Taxonomy and Main Navigation yet suffers from broken Cross-Navigation & -Selling and Product Lists.

Rank: #28 of 50

Usability Score: 637

URL: urbanoutfitters.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 637.2

Homepage

13 Guidelines · Score: 107.6

Guideline #1: Violated High · Score: -39.6
Guideline #2: Adhered High · Score: 28.3
Guideline #3: Issue Resolved · Score: 28.3
Guideline #4: Neutral · Score: 0.0
Guideline #5: Adhered High · Score: 17.0
Guideline #6: Adhered High · Score: 28.3
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Adhered High · Score: 17.0
Guideline #10: Issue Resolved · Score: 28.3
Guideline #11: Violated High · Score: -17.0
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Adhered High · Score: 17.0
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Category Taxonomy

13 Guidelines · Score: 365.2

“State of the Art” Performance
Guideline #14: Adhered High · Score: 39.6
Guideline #15: Adhered High · Score: 28.3
Guideline #16: Adhered High · Score: 39.6
Guideline #17: Adhered High · Score: 28.3
Guideline #18: Adhered Low · Score: 19.8
Guideline #19: Adhered High · Score: 34.0
Guideline #20: Adhered High · Score: 45.3
Guideline #21: Adhered High · Score: 28.3
Guideline #22: Adhered High · Score: 28.3
Guideline #23: Not Applicable · Score: 0.0
Guideline #24: Adhered High · Score: 28.3
Guideline #25: Adhered High · Score: 22.6
Guideline #26: Issue Resolved · Score: 22.6
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Main Navigation

16 Guidelines · Score: 308.6

“State of the Art” Performance
Guideline #27: Adhered High · Score: 39.6
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Adhered High · Score: 39.6
Guideline #30: Adhered High · Score: 28.3
Guideline #31: Adhered High · Score: 34.0
Guideline #32: Adhered High · Score: 34.0
Guideline #33: Adhered High · Score: 34.0
Guideline #34: Adhered High · Score: 28.3
Guideline #35: Not Applicable · Score: 0.0
Guideline #36: Violated Low · Score: -14.2
Guideline #37: Issue Resolved · Score: 28.3
Guideline #38: Adhered High · Score: 22.6
Guideline #39: Issue Resolved · Score: 22.6
Guideline #40: Issue Resolved · Score: 17.0
Guideline #41: Violated High · Score: -17.0
Guideline #42: Adhered High · Score: 11.3
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Intermediary Category Pages

7 Guidelines · Score: 28.3

Guideline #43: Violated High · Score: -45.3
Guideline #44: Violated High · Score: -39.6
Guideline #45: Adhered High · Score: 39.6
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Adhered High · Score: 28.3
Guideline #48: Adhered High · Score: 28.3
Guideline #49: Adhered High · Score: 17.0
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Product Lists

13 Guidelines · Score: -150.0

“Broken” Performance
Guideline #50: Violated High · Score: -45.3
Guideline #51: Violated High · Score: -45.3
Guideline #52: Adhered High · Score: 39.6
Guideline #53: Adhered High · Score: 45.3
Guideline #54: Violated High · Score: -45.3
Guideline #55: Violated High · Score: -45.3
Guideline #56: Violated High · Score: -22.6
Guideline #57: Violated Low · Score: -14.2
Guideline #58: Adhered High · Score: 34.0
Guideline #59: Violated High · Score: -28.3
Guideline #60: Adhered High · Score: 17.0
Guideline #61: Violated High · Score: -17.0
Guideline #62: Violated High · Score: -22.6
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Site-Wide Layout

10 Guidelines · Score: 73.6

Guideline #63: Adhered High · Score: 28.3
Guideline #64: Adhered High · Score: 45.3
Guideline #65: Adhered High · Score: 28.3
Guideline #66: Violated High · Score: -22.6
Guideline #67: Violated High · Score: -22.6
Guideline #68: Adhered High · Score: 17.0
Guideline #69: Violated High · Score: -17.0
Guideline #70: Adhered High · Score: 17.0
Guideline #71: Violated High · Score: -11.3
Guideline #72: Adhered High · Score: 11.3
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Cross-Navigation & -Selling

7 Guidelines · Score: -96.3

“Broken” Performance
Guideline #73: Violated High · Score: -28.3
Guideline #74: Violated High · Score: -28.3
Guideline #75: Violated High · Score: -28.3
Guideline #76: Violated High · Score: -28.3
Guideline #77: Not Applicable · Score: 0.0
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Urban Outfitters adhered to 46 usability guidelines, violated 23, and scored neutral on 1 occasion, while a remaining 9 guidelines weren’t applicable.

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Industry Comparison: Apparel & Accessories

Overall Urban Outfitters ranks 28 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 9 in the Apparel & Accessories industry.

Poor
Acceptable
Good
“State of the Art” Performance

4. Nike

8. Gap

9. Urban Outfitters

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