Note: You have full access to this benchmark database in your Baymard Pro account.

HP’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of HP and 49 other sites. The overall performance of HP is good. It is especially a state of the art Category Taxonomy, Cross-Navigation & -Selling, and Homepage that helps HP's category UX. Do, however, watch out for their broken Intermediary Category Pages performance.

Rank: #15 of 50

Usability Score: 810

URL: shopping.hp.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 810.1

Homepage

13 Guidelines · Score: 141.6

“State of the Art” Performance
Guideline #1: Adhered High · Score: 39.6
Guideline #2: Adhered High · Score: 28.3
Guideline #3: Neutral · Score: 0.0
Guideline #4: Adhered Low · Score: 14.2
Guideline #5: Adhered High · Score: 17.0
Guideline #6: Adhered Low · Score: 14.2
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Adhered High · Score: 17.0
Guideline #10: Adhered High · Score: 28.3
Guideline #11: Violated Low · Score: -8.5
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Violated Low · Score: -8.5
Guideline content only available in Baymard Pro – Get Full Access

Category Taxonomy

13 Guidelines · Score: 336.9

“State of the Art” Performance
Guideline #14: Adhered High · Score: 39.6
Guideline #15: Adhered High · Score: 28.3
Guideline #16: Adhered High · Score: 39.6
Guideline #17: Not Applicable · Score: 0.0
Guideline #18: Adhered Low · Score: 19.8
Guideline #19: Adhered High · Score: 34.0
Guideline #20: Issue Resolved · Score: 45.3
Guideline #21: Neutral · Score: 0.0
Guideline #22: Adhered High · Score: 28.3
Guideline #23: Adhered High · Score: 28.3
Guideline #24: Adhered High · Score: 28.3
Guideline #25: Adhered High · Score: 22.6
Guideline #26: Adhered High · Score: 22.6
Guideline content only available in Baymard Pro – Get Full Access

Main Navigation

16 Guidelines · Score: 203.8

“State of the Art” Performance
Guideline #27: Adhered High · Score: 39.6
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Adhered High · Score: 39.6
Guideline #30: Not Applicable · Score: 0.0
Guideline #31: Adhered High · Score: 34.0
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Issue Resolved · Score: 34.0
Guideline #34: Neutral · Score: 0.0
Guideline #35: Adhered High · Score: 22.6
Guideline #36: Issue Resolved · Score: 28.3
Guideline #37: Violated High · Score: -28.3
Guideline #38: Not Applicable · Score: 0.0
Guideline #39: Issue Resolved · Score: 22.6
Guideline #40: Issue Resolved · Score: 17.0
Guideline #41: Violated High · Score: -17.0
Guideline #42: Adhered High · Score: 11.3
Guideline content only available in Baymard Pro – Get Full Access

Intermediary Category Pages

7 Guidelines · Score: -42.5

“Broken” Performance
Guideline #43: Adhered Low · Score: 22.6
Guideline #44: Violated High · Score: -39.6
Guideline #45: Violated High · Score: -39.6
Guideline #46: Adhered High · Score: 28.3
Guideline #47: Adhered Low · Score: 14.2
Guideline #48: Violated High · Score: -28.3
Guideline #49: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Product Lists

13 Guidelines · Score: -11.3

“Broken” Performance
Guideline #50: Adhered High · Score: 45.3
Guideline #51: Violated High · Score: -45.3
Guideline #52: Adhered High · Score: 39.6
Guideline #53: Adhered High · Score: 45.3
Guideline #54: Violated High · Score: -45.3
Guideline #55: Violated Low · Score: -22.6
Guideline #56: Violated High · Score: -22.6
Guideline #57: Violated High · Score: -28.3
Guideline #58: Adhered Low · Score: 17.0
Guideline #59: Adhered High · Score: 28.3
Guideline #60: Adhered High · Score: 17.0
Guideline #61: Violated High · Score: -17.0
Guideline #62: Violated High · Score: -22.6
Guideline content only available in Baymard Pro – Get Full Access

Site-Wide Layout

10 Guidelines · Score: 70.8

Guideline #63: Violated Low · Score: -14.2
Guideline #64: Issue Resolved · Score: 45.3
Guideline #65: Violated High · Score: -28.3
Guideline #66: Adhered High · Score: 22.6
Guideline #67: Adhered Low · Score: 11.3
Guideline #68: Adhered High · Score: 17.0
Guideline #69: Issue Resolved · Score: 17.0
Guideline #70: Issue Resolved · Score: 17.0
Guideline #71: Violated Low · Score: -5.7
Guideline #72: Violated High · Score: -11.3
Guideline content only available in Baymard Pro – Get Full Access

Cross-Navigation & -Selling

7 Guidelines · Score: 110.4

“State of the Art” Performance
Guideline #73: Adhered Low · Score: 14.2
Guideline #74: Adhered Low · Score: 14.2
Guideline #75: Adhered Low · Score: 14.2
Guideline #76: Adhered High · Score: 28.3
Guideline #77: Adhered High · Score: 22.6
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Neutral · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of HP adhered to 48 usability guidelines, violated 18, and scored neutral on 4 occasions, while a remaining 9 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Industry Comparison: Electronics

Overall HP ranks 15 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 4 in the Electronics industry.

Poor
Acceptable
Good

1. Sony

“State of the Art” Performance

3. CDW

4. HP

5. Newegg

7. Dell

Close overlay