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TigerDirect’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of TigerDirect and 49 other sites. The overall performance of TigerDirect is mediocre. Notably, TigerDirect's category performance is hampered by broken Category Taxonomy and Intermediary Category Pages, although this is helped somewhat by state of the art Homepage and Main Navigation.

Rank: #38 of 50

Usability Score: 416

URL: tigerdirect.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 416.1

Homepage

13 Guidelines · Score: 150.0

“State of the Art” Performance
Guideline #1: Adhered High · Score: 39.6
Guideline #2: Neutral · Score: 0.0
Guideline #3: Adhered Low · Score: 14.2
Guideline #4: Adhered High · Score: 28.3
Guideline #5: Adhered Low · Score: 8.5
Guideline #6: Adhered Low · Score: 14.2
Guideline #7: Adhered High · Score: 17.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Violated High · Score: -17.0
Guideline #10: Issue Resolved · Score: 28.3
Guideline #11: Adhered Low · Score: 8.5
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Adhered Low · Score: 8.5
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Category Taxonomy

13 Guidelines · Score: -36.8

“Broken” Performance
Guideline #14: Violated High · Score: -39.6
Guideline #15: Violated Low · Score: -14.2
Guideline #16: Violated Low · Score: -19.8
Guideline #17: Adhered High · Score: 28.3
Guideline #18: Violated High · Score: -39.6
Guideline #19: Adhered High · Score: 34.0
Guideline #20: Violated Low · Score: -22.6
Guideline #21: Adhered High · Score: 28.3
Guideline #22: Adhered High · Score: 28.3
Guideline #23: Not Applicable · Score: 0.0
Guideline #24: Adhered Low · Score: 14.2
Guideline #25: Violated High · Score: -22.6
Guideline #26: Violated Low · Score: -11.3
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Main Navigation

16 Guidelines · Score: 215.2

“State of the Art” Performance
Guideline #27: Violated High · Score: -39.6
Guideline #28: Adhered High · Score: 45.3
Guideline #29: Neutral · Score: 0.0
Guideline #30: Adhered High · Score: 28.3
Guideline #31: Adhered High · Score: 34.0
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Issue Resolved · Score: 34.0
Guideline #34: Adhered High · Score: 28.3
Guideline #35: Adhered Low · Score: 11.3
Guideline #36: Neutral · Score: 0.0
Guideline #37: Issue Resolved · Score: 28.3
Guideline #38: Adhered High · Score: 22.6
Guideline #39: Adhered High · Score: 22.6
Guideline #40: Violated High · Score: -17.0
Guideline #41: Adhered High · Score: 17.0
Guideline #42: Not Applicable · Score: 0.0
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Intermediary Category Pages

7 Guidelines · Score: -70.8

“Broken” Performance
Guideline #43: Adhered High · Score: 45.3
Guideline #44: Violated Low · Score: -19.8
Guideline #45: Violated High · Score: -39.6
Guideline #46: Violated High · Score: -28.3
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Violated High · Score: -28.3
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: 28.3

Guideline #50: Adhered High · Score: 45.3
Guideline #51: Adhered Low · Score: 22.6
Guideline #52: Adhered High · Score: 39.6
Guideline #53: Adhered High · Score: 45.3
Guideline #54: Violated Low · Score: -22.6
Guideline #55: Violated Low · Score: -22.6
Guideline #56: Violated High · Score: -22.6
Guideline #57: Violated High · Score: -28.3
Guideline #58: Not Applicable · Score: 0.0
Guideline #59: Adhered High · Score: 28.3
Guideline #60: Violated High · Score: -17.0
Guideline #61: Violated High · Score: -17.0
Guideline #62: Violated High · Score: -22.6
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Site-Wide Layout

10 Guidelines · Score: 84.9

Guideline #63: Violated High · Score: -28.3
Guideline #64: Issue Resolved · Score: 45.3
Guideline #65: Neutral · Score: 0.0
Guideline #66: Adhered High · Score: 22.6
Guideline #67: Adhered High · Score: 22.6
Guideline #68: Adhered High · Score: 17.0
Guideline #69: Violated High · Score: -17.0
Guideline #70: Issue Resolved · Score: 17.0
Guideline #71: Violated Low · Score: -5.7
Guideline #72: Adhered High · Score: 11.3
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Cross-Navigation & -Selling

7 Guidelines · Score: 45.3

Guideline #73: Neutral · Score: 0.0
Guideline #74: Adhered High · Score: 28.3
Guideline #75: Adhered High · Score: 28.3
Guideline #76: Violated High · Score: -28.3
Guideline #77: Not Applicable · Score: 0.0
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of TigerDirect adhered to 39 usability guidelines, violated 25, and scored neutral on 5 occasions, while a remaining 10 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall TigerDirect ranks 38 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 6 in the Electronics industry.

Poor
Acceptable
Good

1. Sony

“State of the Art” Performance

3. CDW

4. HP

5. Newegg

6. TigerDirect

7. Dell

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