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Lowe’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Lowe's and 49 other sites. The overall performance of Lowe's is good. It is especially a state of the art Homepage, Category Taxonomy, and Main Navigation that helps Lowe's category UX. Do, however, watch out for their broken Product Lists performance.

Rank: #11 of 50

Usability Score: 909

URL: Lowes.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 908.5

Homepage

13 Guidelines · Score: 260.0

“State of the Art” Performance
Guideline #1: Adhered High · Score: 37.5
Guideline #2: Adhered High · Score: 26.8
Guideline #3: Issue Resolved · Score: 26.8
Guideline #4: Adhered High · Score: 26.8
Guideline #5: Adhered High · Score: 16.1
Guideline #6: Adhered High · Score: 26.8
Guideline #7: Adhered High · Score: 16.1
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Adhered High · Score: 16.1
Guideline #10: Issue Resolved · Score: 26.8
Guideline #11: Adhered High · Score: 16.1
Guideline #12: Adhered High · Score: 16.1
Guideline #13: Adhered Low · Score: 8.0
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Category Taxonomy

13 Guidelines · Score: 273.4

“State of the Art” Performance
Guideline #14: Adhered High · Score: 37.5
Guideline #15: Adhered High · Score: 26.8
Guideline #16: Adhered High · Score: 37.5
Guideline #17: Adhered High · Score: 26.8
Guideline #18: Violated High · Score: -37.5
Guideline #19: Adhered Low · Score: 16.1
Guideline #20: Adhered High · Score: 42.9
Guideline #21: Adhered High · Score: 26.8
Guideline #22: Adhered High · Score: 26.8
Guideline #23: Adhered High · Score: 26.8
Guideline #24: Not Applicable · Score: 0.0
Guideline #25: Adhered High · Score: 21.4
Guideline #26: Adhered High · Score: 21.4
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Main Navigation

16 Guidelines · Score: 241.2

“State of the Art” Performance
Guideline #27: Violated High · Score: -37.5
Guideline #28: Adhered Low · Score: 21.4
Guideline #29: Adhered High · Score: 37.5
Guideline #30: Adhered High · Score: 26.8
Guideline #31: Adhered High · Score: 32.2
Guideline #32: Adhered High · Score: 32.2
Guideline #33: Adhered High · Score: 32.2
Guideline #34: Adhered High · Score: 26.8
Guideline #35: Not Applicable · Score: 0.0
Guideline #36: Issue Resolved · Score: 26.8
Guideline #37: Violated High · Score: -26.8
Guideline #38: Adhered High · Score: 21.4
Guideline #39: Adhered High · Score: 21.4
Guideline #40: Issue Resolved · Score: 16.1
Guideline #41: Adhered High · Score: 16.1
Guideline #42: Violated Low · Score: -5.4
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Intermediary Category Pages

7 Guidelines · Score: 69.7

Guideline #43: Adhered High · Score: 42.9
Guideline #44: Violated High · Score: -37.5
Guideline #45: Adhered High · Score: 37.5
Guideline #46: Violated High · Score: -26.8
Guideline #47: Adhered High · Score: 26.8
Guideline #48: Adhered High · Score: 26.8
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: -112.6

“Broken” Performance
Guideline #50: Violated Low · Score: -21.4
Guideline #51: Adhered Low · Score: 21.4
Guideline #52: Adhered High · Score: 37.5
Guideline #53: Neutral · Score: 0.0
Guideline #54: Violated Low · Score: -21.4
Guideline #55: Violated High · Score: -42.9
Guideline #56: Violated High · Score: -21.4
Guideline #57: Violated High · Score: -26.8
Guideline #58: Violated High · Score: -32.2
Guideline #59: Violated High · Score: -26.8
Guideline #60: Adhered High · Score: 16.1
Guideline #61: Violated High · Score: -16.1
Guideline #62: Adhered High · Score: 21.4
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Site-Wide Layout

10 Guidelines · Score: 115.2

“State of the Art” Performance
Guideline #63: Adhered High · Score: 26.8
Guideline #64: Adhered High · Score: 42.9
Guideline #65: Adhered High · Score: 26.8
Guideline #66: Adhered High · Score: 21.4
Guideline #67: Adhered High · Score: 21.4
Guideline #68: Violated Low · Score: -8.0
Guideline #69: Violated High · Score: -16.1
Guideline #70: Adhered High · Score: 16.1
Guideline #71: Violated Low · Score: -5.4
Guideline #72: Violated High · Score: -10.7
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Cross-Navigation & -Selling

7 Guidelines · Score: 61.6

Guideline #73: Adhered Low · Score: 13.4
Guideline #74: Neutral · Score: 0.0
Guideline #75: Violated High · Score: -26.8
Guideline #76: Adhered High · Score: 26.8
Guideline #77: Adhered High · Score: 21.4
Guideline #78: Adhered High · Score: 16.1
Guideline #79: Adhered High · Score: 10.7
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Lowe's adhered to 54 usability guidelines, violated 19, and scored neutral on 2 occasions, while a remaining 4 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Home & Hardware

Overall Lowe's ranks 11 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 2 in the Home & Hardware industry.

Poor
Acceptable
Good

1. Build

“State of the Art” Performance

2. Lowe's

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