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Walgreens' Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Walgreens and 49 other sites. The overall performance of Walgreens is all but broken. Walgreens' category experience is particularly thwarted by usability issues related to broken Product Lists, Category Taxonomy, and Homepage. That said, their category experience performs great within Site-Wide Layout.

Rank: #50 of 50

Usability Score: 105

URL: walgreens.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 104.5

“Broken” Performance

Homepage

13 Guidelines · Score: 25.5

“Broken” Performance
Guideline #1: Violated High · Score: -39.6
Guideline #2: Violated Low · Score: -14.2
Guideline #3: Issue Resolved · Score: 28.3
Guideline #4: Neutral · Score: 0.0
Guideline #5: Neutral · Score: 0.0
Guideline #6: Adhered Low · Score: 14.2
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Neutral · Score: 0.0
Guideline #10: Issue Resolved · Score: 28.3
Guideline #11: Adhered Low · Score: 8.5
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Not Applicable · Score: 0.0
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Category Taxonomy

13 Guidelines · Score: 17.0

“Broken” Performance
Guideline #14: Violated Low · Score: -19.8
Guideline #15: Adhered Low · Score: 14.2
Guideline #16: Violated High · Score: -39.6
Guideline #17: Not Applicable · Score: 0.0
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Violated Low · Score: -17.0
Guideline #20: Adhered Low · Score: 22.6
Guideline #21: Adhered High · Score: 28.3
Guideline #22: Adhered Low · Score: 14.2
Guideline #23: Adhered Low · Score: 14.2
Guideline #24: Not Applicable · Score: 0.0
Guideline #25: Violated High · Score: -22.6
Guideline #26: Adhered High · Score: 22.6
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Main Navigation

16 Guidelines · Score: 141.6

Guideline #27: Adhered High · Score: 39.6
Guideline #28: Violated High · Score: -45.3
Guideline #29: Adhered Low · Score: 19.8
Guideline #30: Violated High · Score: -28.3
Guideline #31: Violated Low · Score: -17.0
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Issue Resolved · Score: 34.0
Guideline #34: Adhered High · Score: 28.3
Guideline #35: Adhered High · Score: 22.6
Guideline #36: Violated Low · Score: -14.2
Guideline #37: Issue Resolved · Score: 28.3
Guideline #38: Adhered High · Score: 22.6
Guideline #39: Adhered High · Score: 22.6
Guideline #40: Issue Resolved · Score: 17.0
Guideline #41: Adhered High · Score: 17.0
Guideline #42: Violated Low · Score: -5.7
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Intermediary Category Pages

7 Guidelines · Score: -28.3

“Broken” Performance
Guideline #43: Violated Low · Score: -22.6
Guideline #44: Violated High · Score: -39.6
Guideline #45: Adhered Low · Score: 19.8
Guideline #46: Adhered High · Score: 28.3
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Violated Low · Score: -14.2
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: -175.5

“Broken” Performance
Guideline #50: Neutral · Score: 0.0
Guideline #51: Violated High · Score: -45.3
Guideline #52: Adhered High · Score: 39.6
Guideline #53: Violated Low · Score: -22.6
Guideline #54: Violated Low · Score: -22.6
Guideline #55: Violated Low · Score: -22.6
Guideline #56: Violated High · Score: -22.6
Guideline #57: Violated High · Score: -28.3
Guideline #58: Not Applicable · Score: 0.0
Guideline #59: Violated High · Score: -28.3
Guideline #60: Adhered High · Score: 17.0
Guideline #61: Violated High · Score: -17.0
Guideline #62: Violated High · Score: -22.6
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Site-Wide Layout

10 Guidelines · Score: 135.9

“State of the Art” Performance
Guideline #63: Adhered Low · Score: 14.2
Guideline #64: Issue Resolved · Score: 45.3
Guideline #65: Adhered High · Score: 28.3
Guideline #66: Adhered High · Score: 22.6
Guideline #67: Adhered High · Score: 22.6
Guideline #68: Issue Resolved · Score: 17.0
Guideline #69: Violated Low · Score: -8.5
Guideline #70: Adhered High · Score: 17.0
Guideline #71: Violated High · Score: -11.3
Guideline #72: Violated High · Score: -11.3
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Cross-Navigation & -Selling

7 Guidelines · Score: -11.3

Guideline #73: Neutral · Score: 0.0
Guideline #74: Violated High · Score: -28.3
Guideline #75: Violated High · Score: -28.3
Guideline #76: Adhered High · Score: 28.3
Guideline #77: Not Applicable · Score: 0.0
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Walgreens adhered to 33 usability guidelines, violated 28, and scored neutral on 5 occasions, while a remaining 13 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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