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L.L. Bean’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of L.L. Bean and 49 other sites. The overall performance of L.L. Bean is state of the art. It is especially a state of the art Site-Wide Layout, Main Navigation, and Category Taxonomy that helps L.L. Bean's category UX. Do, however, watch out for their poor Intermediary Category Pages performance.

Rank: #3 of 50

Usability Score: 1,234

URL: llbean.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 1,234.2

“State of the Art” Performance

Homepage

13 Guidelines · Score: 212.0

“State of the Art” Performance
Guideline #1: Adhered High · Score: 38.5
Guideline #2: Adhered Low · Score: 13.8
Guideline #3: Issue Resolved · Score: 27.5
Guideline #4: Adhered High · Score: 27.5
Guideline #5: Adhered Low · Score: 8.3
Guideline #6: Adhered High · Score: 27.5
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Adhered High · Score: 16.5
Guideline #10: Issue Resolved · Score: 27.5
Guideline #11: Adhered Low · Score: 8.3
Guideline #12: Adhered High · Score: 16.5
Guideline #13: Not Applicable · Score: 0.0
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Category Taxonomy

13 Guidelines · Score: 308.4

“State of the Art” Performance
Guideline #14: Adhered High · Score: 38.5
Guideline #15: Adhered High · Score: 27.5
Guideline #16: Adhered High · Score: 38.5
Guideline #17: Adhered High · Score: 27.5
Guideline #18: Adhered Low · Score: 19.3
Guideline #19: Adhered High · Score: 33.0
Guideline #20: Adhered High · Score: 44.1
Guideline #21: Adhered High · Score: 27.5
Guideline #22: Adhered High · Score: 27.5
Guideline #23: Not Applicable · Score: 0.0
Guideline #24: Adhered Low · Score: 13.8
Guideline #25: Violated Low · Score: -11.0
Guideline #26: Adhered High · Score: 22.0
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Main Navigation

16 Guidelines · Score: 327.7

“State of the Art” Performance
Guideline #27: Adhered High · Score: 38.5
Guideline #28: Adhered High · Score: 44.1
Guideline #29: Adhered High · Score: 38.5
Guideline #30: Adhered Low · Score: 13.8
Guideline #31: Violated High · Score: -33.0
Guideline #32: Adhered High · Score: 33.0
Guideline #33: Adhered High · Score: 33.0
Guideline #34: Adhered High · Score: 27.5
Guideline #35: Adhered High · Score: 22.0
Guideline #36: Issue Resolved · Score: 27.5
Guideline #37: Issue Resolved · Score: 27.5
Guideline #38: Adhered High · Score: 22.0
Guideline #39: Issue Resolved · Score: 22.0
Guideline #40: Issue Resolved · Score: 16.5
Guideline #41: Violated High · Score: -16.5
Guideline #42: Adhered High · Score: 11.0
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Intermediary Category Pages

7 Guidelines · Score: -2.8

Guideline #43: Violated Low · Score: -22.0
Guideline #44: Violated Low · Score: -19.3
Guideline #45: Adhered High · Score: 38.5
Guideline #46: Adhered High · Score: 27.5
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Violated High · Score: -27.5
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: 49.6

Guideline #50: Adhered High · Score: 44.1
Guideline #51: Violated High · Score: -44.1
Guideline #52: Adhered High · Score: 38.5
Guideline #53: Neutral · Score: 0.0
Guideline #54: Adhered High · Score: 44.1
Guideline #55: Adhered High · Score: 44.1
Guideline #56: Violated High · Score: -22.0
Guideline #57: Violated High · Score: -27.5
Guideline #58: Violated High · Score: -33.0
Guideline #59: Adhered High · Score: 27.5
Guideline #60: Issue Resolved · Score: 16.5
Guideline #61: Violated High · Score: -16.5
Guideline #62: Violated High · Score: -22.0
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Site-Wide Layout

10 Guidelines · Score: 192.7

“State of the Art” Performance
Guideline #63: Adhered High · Score: 27.5
Guideline #64: Issue Resolved · Score: 44.1
Guideline #65: Adhered High · Score: 27.5
Guideline #66: Adhered High · Score: 22.0
Guideline #67: Adhered High · Score: 22.0
Guideline #68: Adhered High · Score: 16.5
Guideline #69: Issue Resolved · Score: 16.5
Guideline #70: Adhered High · Score: 16.5
Guideline #71: Violated High · Score: -11.0
Guideline #72: Adhered High · Score: 11.0
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Cross-Navigation & -Selling

7 Guidelines · Score: 145.9

“State of the Art” Performance
Guideline #73: Adhered Low · Score: 13.8
Guideline #74: Adhered High · Score: 27.5
Guideline #75: Adhered High · Score: 27.5
Guideline #76: Adhered High · Score: 27.5
Guideline #77: Adhered High · Score: 22.0
Guideline #78: Adhered High · Score: 16.5
Guideline #79: Adhered High · Score: 11.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of L.L. Bean adhered to 59 usability guidelines, violated 13, and scored neutral on 1 occasion, while a remaining 6 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall L.L. Bean ranks 3 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and is the best performing site in the Apparel & Accessories industry.

Poor
Acceptable
Good

1. L.L. Bean

“State of the Art” Performance

4. Nike

8. Gap

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