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Ralph Lauren’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Ralph Lauren and 49 other sites. The overall performance of Ralph Lauren is acceptable. For instance, Ralph Lauren's category experience has state of the art Site-Wide Layout and Main Navigation yet suffers from broken Homepage and Intermediary Category Pages.

Rank: #32 of 50

Usability Score: 541

URL: ralphlauren.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 540.7

Homepage

13 Guidelines · Score: -2.8

“Broken” Performance
Guideline #1: Violated High · Score: -39.6
Guideline #2: Violated High · Score: -28.3
Guideline #3: Violated High · Score: -28.3
Guideline #4: Violated Low · Score: -14.2
Guideline #5: Adhered High · Score: 17.0
Guideline #6: Adhered High · Score: 28.3
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Adhered High · Score: 17.0
Guideline #10: Issue Resolved · Score: 28.3
Guideline #11: Adhered Low · Score: 8.5
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Adhered Low · Score: 8.5
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Category Taxonomy

13 Guidelines · Score: 158.5

Guideline #14: Violated High · Score: -39.6
Guideline #15: Adhered High · Score: 28.3
Guideline #16: Violated High · Score: -39.6
Guideline #17: Violated High · Score: -28.3
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 34.0
Guideline #20: Adhered High · Score: 45.3
Guideline #21: Adhered High · Score: 28.3
Guideline #22: Adhered High · Score: 28.3
Guideline #23: Adhered High · Score: 28.3
Guideline #24: Adhered High · Score: 28.3
Guideline #25: Adhered High · Score: 22.6
Guideline #26: Issue Resolved · Score: 22.6
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Main Navigation

16 Guidelines · Score: 288.8

“State of the Art” Performance
Guideline #27: Adhered High · Score: 39.6
Guideline #28: Adhered Low · Score: 22.6
Guideline #29: Not Applicable · Score: 0.0
Guideline #30: Not Applicable · Score: 0.0
Guideline #31: Adhered High · Score: 34.0
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Adhered High · Score: 34.0
Guideline #34: Adhered High · Score: 28.3
Guideline #35: Adhered High · Score: 22.6
Guideline #36: Issue Resolved · Score: 28.3
Guideline #37: Issue Resolved · Score: 28.3
Guideline #38: Not Applicable · Score: 0.0
Guideline #39: Issue Resolved · Score: 22.6
Guideline #40: Issue Resolved · Score: 17.0
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Adhered High · Score: 11.3
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Intermediary Category Pages

7 Guidelines · Score: -56.6

“Broken” Performance
Guideline #43: Violated High · Score: -45.3
Guideline #44: Not Applicable · Score: 0.0
Guideline #45: Violated High · Score: -39.6
Guideline #46: Issue Resolved · Score: 28.3
Guideline #47: Adhered High · Score: 28.3
Guideline #48: Violated High · Score: -28.3
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: -0.0

“Broken” Performance
Guideline #50: Adhered High · Score: 45.3
Guideline #51: Violated High · Score: -45.3
Guideline #52: Adhered High · Score: 39.6
Guideline #53: Adhered High · Score: 45.3
Guideline #54: Neutral · Score: 0.0
Guideline #55: Violated Low · Score: -22.6
Guideline #56: Violated High · Score: -22.6
Guideline #57: Violated High · Score: -28.3
Guideline #58: Adhered Low · Score: 17.0
Guideline #59: Violated High · Score: -28.3
Guideline #60: Issue Resolved · Score: 17.0
Guideline #61: Violated High · Score: -17.0
Guideline #62: Not Applicable · Score: 0.0
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Site-Wide Layout

10 Guidelines · Score: 186.8

“State of the Art” Performance
Guideline #63: Adhered High · Score: 28.3
Guideline #64: Adhered High · Score: 45.3
Guideline #65: Adhered High · Score: 28.3
Guideline #66: Adhered High · Score: 22.6
Guideline #67: Adhered High · Score: 22.6
Guideline #68: Adhered High · Score: 17.0
Guideline #69: Violated High · Score: -17.0
Guideline #70: Adhered High · Score: 17.0
Guideline #71: Adhered High · Score: 11.3
Guideline #72: Adhered High · Score: 11.3
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Cross-Navigation & -Selling

7 Guidelines · Score: -34.0

“Broken” Performance
Guideline #73: Violated High · Score: -28.3
Guideline #74: Neutral · Score: 0.0
Guideline #75: Adhered High · Score: 28.3
Guideline #76: Violated High · Score: -28.3
Guideline #77: Violated High · Score: -22.6
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Ralph Lauren adhered to 44 usability guidelines, violated 20, and scored neutral on 2 occasions, while a remaining 13 guidelines weren’t applicable.

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Industry Comparison: Apparel & Accessories

Overall Ralph Lauren ranks 32 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 10 in the Apparel & Accessories industry.

Poor
Acceptable
Good
“State of the Art” Performance

4. Nike

8. Gap

10. Ralph Lauren

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