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Ann Taylor’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Ann Taylor and 49 other sites. The overall performance of Ann Taylor is decent. It is especially a state of the art Main Navigation, state of the art Intermediary Category Pages, and decent Site-Wide Layout that helps Ann Taylor's category UX. Do, however, watch out for their broken Homepage performance.

Rank: #24 of 50

Usability Score: 722

URL: anntaylor.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 721.6

Homepage

13 Guidelines · Score: 35.8

“Broken” Performance
Guideline #1: Neutral · Score: 0.0
Guideline #2: Violated High · Score: -27.5
Guideline #3: Issue Resolved · Score: 27.5
Guideline #4: Neutral · Score: 0.0
Guideline #5: Adhered Low · Score: 8.3
Guideline #6: Adhered Low · Score: 13.8
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Adhered High · Score: 16.5
Guideline #10: Adhered Low · Score: 13.8
Guideline #11: Violated Low · Score: -8.3
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Violated Low · Score: -8.3
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Category Taxonomy

13 Guidelines · Score: 129.4

Guideline #14: Adhered Low · Score: 19.3
Guideline #15: Adhered High · Score: 27.5
Guideline #16: Neutral · Score: 0.0
Guideline #17: Adhered High · Score: 27.5
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Violated Low · Score: -16.5
Guideline #20: Adhered High · Score: 44.1
Guideline #21: Violated High · Score: -27.5
Guideline #22: Adhered High · Score: 27.5
Guideline #23: Adhered Low · Score: 13.8
Guideline #24: Adhered Low · Score: 13.8
Guideline #25: Violated High · Score: -22.0
Guideline #26: Adhered High · Score: 22.0
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Main Navigation

16 Guidelines · Score: 278.1

“State of the Art” Performance
Guideline #27: Adhered High · Score: 38.5
Guideline #28: Adhered High · Score: 44.1
Guideline #29: Adhered High · Score: 38.5
Guideline #30: Adhered Low · Score: 13.8
Guideline #31: Violated Low · Score: -16.5
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Issue Resolved · Score: 33.0
Guideline #34: Adhered High · Score: 27.5
Guideline #35: Adhered High · Score: 22.0
Guideline #36: Violated Low · Score: -13.8
Guideline #37: Issue Resolved · Score: 27.5
Guideline #38: Adhered High · Score: 22.0
Guideline #39: Issue Resolved · Score: 22.0
Guideline #40: Issue Resolved · Score: 16.5
Guideline #41: Violated Low · Score: -8.3
Guideline #42: Adhered High · Score: 11.0
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Intermediary Category Pages

7 Guidelines · Score: 148.7

“State of the Art” Performance
Guideline #43: Neutral · Score: 0.0
Guideline #44: Adhered High · Score: 38.5
Guideline #45: Adhered High · Score: 38.5
Guideline #46: Issue Resolved · Score: 27.5
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Adhered High · Score: 27.5
Guideline #49: Adhered High · Score: 16.5
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Product Lists

13 Guidelines · Score: 30.3

Guideline #50: Neutral · Score: 0.0
Guideline #51: Violated High · Score: -44.1
Guideline #52: Adhered High · Score: 38.5
Guideline #53: Adhered High · Score: 44.1
Guideline #54: Adhered Low · Score: 22.0
Guideline #55: Violated Low · Score: -22.0
Guideline #56: Violated Low · Score: -11.0
Guideline #57: Violated Low · Score: -13.8
Guideline #58: Violated High · Score: -33.0
Guideline #59: Adhered High · Score: 27.5
Guideline #60: Adhered High · Score: 16.5
Guideline #61: Violated High · Score: -16.5
Guideline #62: Adhered High · Score: 22.0
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Site-Wide Layout

10 Guidelines · Score: 77.1

Guideline #63: Adhered High · Score: 27.5
Guideline #64: Issue Resolved · Score: 44.1
Guideline #65: Violated High · Score: -27.5
Guideline #66: Violated High · Score: -22.0
Guideline #67: Adhered High · Score: 22.0
Guideline #68: Adhered High · Score: 16.5
Guideline #69: Violated High · Score: -16.5
Guideline #70: Adhered High · Score: 16.5
Guideline #71: Adhered Low · Score: 5.5
Guideline #72: Adhered High · Score: 11.0
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Cross-Navigation & -Selling

7 Guidelines · Score: 22.0

Guideline #73: Violated High · Score: -27.5
Guideline #74: Neutral · Score: 0.0
Guideline #75: Violated High · Score: -27.5
Guideline #76: Issue Resolved · Score: 27.5
Guideline #77: Adhered High · Score: 22.0
Guideline #78: Adhered High · Score: 16.5
Guideline #79: Adhered High · Score: 11.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Ann Taylor adhered to 47 usability guidelines, violated 20, and scored neutral on 6 occasions, while a remaining 6 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Ann Taylor ranks 24 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 6 in the Apparel & Accessories industry.

Poor
Acceptable
Good
“State of the Art” Performance

4. Nike

6. Ann Taylor

8. Gap

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