On this page there’s 17 highlights (view in Baymard Premium) outlining what GAP are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 357 product page examples.)

The screenshot was taken on April 6, 2015 and depicts GAP’s Product Page. In total, we’ve reviewed 64 of GAP’s page designs. To see them all, visit the full GAP UX case study.