On this page there’s 14 highlights (view in Baymard Premium) outlining what Cabela’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 357 product page examples.)

The screenshot was taken on April 22, 2015 and depicts Cabela’s Product Page. In total, we’ve reviewed 46 of Cabela’s page designs. To see them all, visit the full Cabela’s UX case study.