On this page there’s 15 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 355 customer info & address examples.)

The screenshot was taken on March 25, 2015 and depicts REI’s Customer Info & Address. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.