Homepage & Category Usability

How do people perceive your homepage and navigate your categories?

Research Study

79 guidelines for e-commerce navigation

Study-access-ecommerce-homepage-and-category

This study is based on extensive usability research on how users navigate e-commerce sites, condensed into 79 design guidelines.

'Full Access' includes a 348-page usability report and an interactive benchmark database with 1,800+ best practice examples.

Learn more and get full access

Site Reviews

Homepage and navigation usability reviews of 50 major e-commerce sites

Site-reviews

A usability benchmark of the homepage and categories of 50 top grossing e-commerce sites reviewed across 79 usability heuristics.

The benchmark database includes 790 annotated screenshots, performance reviews, stats & graphs, and more.

Browse all 50 site reviews

Page Designs

200+ categorized screenshots of homepages and categories

Page-designs-1

Explore design patterns across 200+ different types of homepage and category designs organized into 7 different categories.

This is a great way to get inspiration for your own homepage and category pages, and to get a feel for emerging trends in e-commerce navigation.

Browse all 200+ page designs

Site Audit

Get your e-commerce navigation reviewed

Expert-audit-3

What are the 15 most important changes you can make to your homepage and category design?

We will put together a detailed 40-page report of the 15 most important usability improvements you can make to your e-commerce homepage design and category taxonomy.

Get your navigation audited

Close overlay