E-Commerce UX Research Articles
The below 350+ e-commerce UX articles are all based on Baymard’s 130,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 37,000+ UX professionals and get a new article every week by email.
Mass Merchant Sites: New UX Benchmark with 6,000+ Performance Scores and 6,000+ Best Practice Examples
We’ve released a new UX benchmark with 10 Mass Merchant sites with over 6,000 new industry-specific UX performance scores and 6,000 best practice examples.
April 16, 2024
B2B Electronics: Use “Product Tables” to Display Product Listings on Desktop
April 10, 2024
Luxury Goods Sites: New UX Benchmark with 3,500+ Performance Scores and 2,500+ Best Practice Examples
April 2, 2024
Apparel E-Commerce: Visually Group and Clearly Label Size Filter Options
March 26, 2024
Vitamins & Supplements Sites: New UX Benchmark with 3,500+ Performance Scores and 2,500+ Best Practice Examples
March 19, 2024
2024 E-Commerce Checkout: Expanded and Updated Checkout Research Findings
March 13, 2024
The Current State of Homepage UX – 8 Common Pitfalls & Best Practices
Our latest Homepage UX benchmark reveals that even given the generally decent performance of e-commerce sites, there’s still room for improvements. Here are 8 common Homepage UX pitfalls & best practices.
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New 2024 Order Tracking & Returns UX Benchmark with 950+ Performance Scores and 850+ Best Practice Examples
March 5, 2024
Always Explain Industry-Specific Filters (62% Don’t)
February 27, 2024
Home & Hardware Sites: New UX Benchmark with 2,500+ Performance Scores and 2,000+ Best Practice Examples
February 13, 2024
Retain Data in Sensitive Credit Card Fields after Validation Errors (34% Don’t)
February 6, 2024
Electronics Sites: New UX Benchmark with 3,000+ Performance Scores and 2,500+ Best Practice Examples
January 30, 2024
Phone Number UX: Always Explain Why the ‘Phone Field’ Is Required
Up to 14% of users will abandon your checkout flow if 'phone' is simply required. Our large-scale usability testing reveals users just need an explanation of WHY the phone field is required — yet 58% of e-commerce sites don’t.
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