E-Commerce UX Research Articles

The below 350+ e-commerce UX articles are all based on Baymard’s 130,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 37,000+ UX professionals and get a new article every 2nd week by email.

Our Apparel UX testing found that size filter interfaces with a jumble of numeric and alphabetic options cause users to misinterpret or overlook size options. See our latest Apparel Product List findings.

March 26, 2024

Our latest benchmark reveals that the average e-commerce site has 31 UX issues in the Checkout process that could lead to users abandoning their checkout. Here are 18 common Checkout UX pitfalls & best practices.

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Search autocomplete features are provided at 80% of e-commerce sites, yet only 19% achieve the highest performance. See our latest large-scale test findings for on-site search.

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