On this page there’s 4 highlights (view in Baymard Premium) outlining what Gucci are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 99 gifting examples.)

The screenshot was taken on January 10, 2024 and depicts Gucci’s Gifting. In total, we’ve reviewed 57 of Gucci’s page designs. To see them all, visit the full Gucci UX case study.