On this page there’s 2 highlights (view in Baymard Premium) outlining what GAP are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 103 gifting examples.)

The screenshot was taken on May 10, 2016 and depicts GAP’s Gifting. In total, we’ve reviewed 76 of GAP’s page designs. To see them all, visit the full GAP UX case study.