Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the checkout process of 150 top e-commerce sites. You’re currently navigating by checkout step (Gifting). You can also navigate by case studies.

In this checkout step there's 5 highlights (pro only) outlining what Costco are doing right and wrong. The screenshot was taken June 29, 2016 and depicts Costco's Gifting.

In total, 9 of Costco's checkout steps have been benchmarked across 134 usability guidelines from the E-Commerce Checkout research study. See full Costco case study.

Close overlay