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L.L. Bean’s Checkout UX

This is a usability benchmark of the checkout experience of L.L. Bean and 99 other sites. The overall performance of L.L. Bean is acceptable.

For instance, L.L. Bean's checkout has state of the art Copywriting and good Flow yet suffers from poor Data Input and Focus.

Rank: #35 of 100

Usability Score: 601

URL: llbean.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 601

Data Input

15 Guidelines · Score: 60.9

Guideline #1: Adhered High · Score: 60.9
Guideline #2: Adhered High · Score: 45.7
Guideline #3: Violated Low · Score: -22.8
Guideline #4: Adhered High · Score: 45.7
Guideline #5: Violated High · Score: -30.5
Guideline #6: Violated High · Score: -30.5
Guideline #7: Violated High · Score: -15.2
Guideline #8: Issue Resolved · Score: 22.8
Guideline #9: Violated High · Score: -22.8
Guideline #10: Violated High · Score: -22.8
Guideline #11: Violated High · Score: -15.2
Guideline #12: Adhered High · Score: 15.2
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 15.2
Guideline #15: Adhered High · Score: 15.2
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Copywriting

8 Guidelines · Score: 140.9

“State of the Art” Performance
Guideline #16: Adhered High · Score: 60.9
Guideline #17: Adhered High · Score: 45.7
Guideline #18: Issue Resolved · Score: 45.7
Guideline #19: Violated Low · Score: -19.0
Guideline #20: Neutral · Score: 0.0
Guideline #21: Violated Low · Score: -15.2
Guideline #22: Adhered High · Score: 15.2
Guideline #23: Adhered Low · Score: 7.6
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Layout

15 Guidelines · Score: 156.1

Guideline #24: Adhered High · Score: 53.3
Guideline #25: Adhered Low · Score: 26.6
Guideline #26: Violated Low · Score: -26.6
Guideline #27: Adhered High · Score: 38.1
Guideline #28: Violated Low · Score: -19.0
Guideline #29: Issue Resolved · Score: 38.1
Guideline #30: Adhered Low · Score: 22.8
Guideline #31: Adhered High · Score: 22.8
Guideline #32: Violated Low · Score: -11.4
Guideline #33: Adhered Low · Score: 11.4
Guideline #34: Violated High · Score: -22.8
Guideline #35: Adhered High · Score: 15.2
Guideline #36: Violated High · Score: -15.2
Guideline #37: Adhered High · Score: 15.2
Guideline #38: Adhered Low · Score: 7.6
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Navigation

8 Guidelines · Score: 68.5

Guideline #39: Adhered High · Score: 45.7
Guideline #40: Violated High · Score: -45.7
Guideline #41: Issue Resolved · Score: 45.7
Guideline #42: Violated High · Score: -38.1
Guideline #43: Neutral · Score: 0.0
Guideline #44: Adhered High · Score: 30.5
Guideline #45: Adhered High · Score: 22.8
Guideline #46: Adhered Low · Score: 7.6
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Flow

7 Guidelines · Score: 129.4

Guideline #47: Adhered High · Score: 53.3
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Violated High · Score: -53.3
Guideline #50: Adhered High · Score: 38.1
Guideline #51: Adhered High · Score: 30.5
Guideline #52: Adhered High · Score: 30.5
Guideline #53: Issue Resolved · Score: 30.5
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Focus

10 Guidelines · Score: 45.7

Guideline #54: Adhered High · Score: 60.9
Guideline #55: Violated High · Score: -60.9
Guideline #56: Adhered High · Score: 38.1
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated High · Score: -38.1
Guideline #59: Adhered High · Score: 38.1
Guideline #60: Issue Resolved · Score: 38.1
Guideline #61: Violated Low · Score: -15.2
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.2
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, L.L. Bean’s checkout process adhered to 36 usability guidelines, violated 21, and scored neutral on 2 occasions, while a remaining 4 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall L.L. Bean ranks 35 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 11 in the Apparel & Accessories industry.

Poor
Acceptable
Good
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