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Dell’s Checkout UX

This is a usability benchmark of the checkout experience of Dell and 99 other sites. The overall performance of Dell is mediocre.

Dell's checkout is particularly thwarted by usability issues related to mediocre Layout, broken Data Input, and broken Focus. That said, their checkout performs well within Navigation.

Rank: #65 of 100

Usability Score: 333

URL: dell.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 333

Data Input

15 Guidelines · Score: 36.2

“Broken” Performance
Guideline #1: Adhered High · Score: 58.0
Guideline #2: Violated Low · Score: -21.7
Guideline #3: Violated Low · Score: -21.7
Guideline #4: Adhered High · Score: 43.5
Guideline #5: Violated High · Score: -29.0
Guideline #6: Violated High · Score: -29.0
Guideline #7: Violated High · Score: -14.5
Guideline #8: Issue Resolved · Score: 21.7
Guideline #9: Violated High · Score: -21.7
Guideline #10: Issue Resolved · Score: 21.7
Guideline #11: Violated High · Score: -14.5
Guideline #12: Adhered High · Score: 14.5
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 14.5
Guideline #15: Adhered High · Score: 14.5
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Copywriting

8 Guidelines · Score: 65.2

Guideline #16: Adhered Low · Score: 29.0
Guideline #17: Adhered Low · Score: 21.7
Guideline #18: Adhered Low · Score: 21.7
Guideline #19: Violated Low · Score: -18.1
Guideline #20: Violated Low · Score: -18.1
Guideline #21: Adhered High · Score: 29.0
Guideline #22: Adhered High · Score: 14.5
Guideline #23: Violated High · Score: -14.5
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Layout

15 Guidelines · Score: 86.9

Guideline #24: Adhered High · Score: 50.7
Guideline #25: Adhered Low · Score: 25.4
Guideline #26: Violated Low · Score: -25.4
Guideline #27: Adhered High · Score: 36.2
Guideline #28: Violated High · Score: -36.2
Guideline #29: Issue Resolved · Score: 36.2
Guideline #30: Violated Low · Score: -21.7
Guideline #31: Violated Low · Score: -10.9
Guideline #32: Adhered High · Score: 21.7
Guideline #33: Violated Low · Score: -10.9
Guideline #34: Violated High · Score: -21.7
Guideline #35: Adhered High · Score: 14.5
Guideline #36: Adhered High · Score: 14.5
Guideline #37: Adhered High · Score: 14.5
Guideline #38: Neutral · Score: 0.0
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Navigation

8 Guidelines · Score: 115.9

Guideline #39: Adhered High · Score: 43.5
Guideline #40: Adhered High · Score: 43.5
Guideline #41: Issue Resolved · Score: 43.5
Guideline #42: Violated High · Score: -36.2
Guideline #43: Neutral · Score: 0.0
Guideline #44: Adhered High · Score: 29.0
Guideline #45: Violated High · Score: -21.7
Guideline #46: Adhered High · Score: 14.5
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Flow

7 Guidelines · Score: 43.5

Guideline #47: Adhered High · Score: 50.7
Guideline #48: Violated High · Score: -50.7
Guideline #49: Issue Resolved · Score: 50.7
Guideline #50: Violated High · Score: -36.2
Guideline #51: Violated Low · Score: -14.5
Guideline #52: Adhered High · Score: 29.0
Guideline #53: Adhered Low · Score: 14.5
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Focus

10 Guidelines · Score: -14.5

“Broken” Performance
Guideline #54: Adhered High · Score: 58.0
Guideline #55: Violated High · Score: -58.0
Guideline #56: Violated Low · Score: -18.1
Guideline #57: Violated High · Score: -36.2
Guideline #58: Violated High · Score: -36.2
Guideline #59: Issue Resolved · Score: 36.2
Guideline #60: Adhered Low · Score: 18.1
Guideline #61: Issue Resolved · Score: 29.0
Guideline #62: Adhered Low · Score: 7.2
Guideline #63: Violated High · Score: -14.5
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Dell’s checkout process adhered to 34 usability guidelines, violated 26, and scored neutral on 2 occasions, while a remaining 1 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall Dell ranks 65 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 7 in the Electronics industry.

Poor
Acceptable
Good

3. Apple

4. J&R

6. HP

7. Dell

8. Zones

9. CDW

10. Sony

11. Best Buy

13. PC Mall

“Broken” Performance

14. Newegg

“Broken” Performance
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