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Neiman Marcus' Checkout UX

This is a usability benchmark of the checkout experience of Neiman Marcus and 99 other sites. The overall performance of Neiman Marcus is decent.

For instance, Neiman Marcus' checkout has state of the art Navigation and decent Layout yet suffers from broken Focus.

Rank: #20 of 100

Usability Score: 696

URL: neimanmarcus.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 696

Data Input

15 Guidelines · Score: 127.3

Guideline #1: Adhered High · Score: 59.9
Guideline #2: Adhered High · Score: 44.9
Guideline #3: Neutral · Score: 0.0
Guideline #4: Adhered High · Score: 44.9
Guideline #5: Violated High · Score: -29.9
Guideline #6: Violated High · Score: -29.9
Guideline #7: Violated High · Score: -15.0
Guideline #8: Issue Resolved · Score: 22.5
Guideline #9: Violated High · Score: -22.5
Guideline #10: Issue Resolved · Score: 22.5
Guideline #11: Violated High · Score: -15.0
Guideline #12: Adhered High · Score: 15.0
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 15.0
Guideline #15: Adhered High · Score: 15.0
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Copywriting

8 Guidelines · Score: 78.6

Guideline #16: Violated Low · Score: -29.9
Guideline #17: Adhered High · Score: 44.9
Guideline #18: Issue Resolved · Score: 44.9
Guideline #19: Adhered High · Score: 37.4
Guideline #20: Adhered Low · Score: 18.7
Guideline #21: Violated High · Score: -29.9
Guideline #22: Violated High · Score: -15.0
Guideline #23: Adhered Low · Score: 7.5
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Layout

15 Guidelines · Score: 179.7

Guideline #24: Adhered High · Score: 52.4
Guideline #25: Violated Low · Score: -26.2
Guideline #26: Adhered High · Score: 52.4
Guideline #27: Adhered High · Score: 37.4
Guideline #28: Adhered Low · Score: 18.7
Guideline #29: Issue Resolved · Score: 37.4
Guideline #30: Violated High · Score: -44.9
Guideline #31: Adhered Low · Score: 11.2
Guideline #32: Adhered High · Score: 22.5
Guideline #33: Adhered High · Score: 22.5
Guideline #34: Violated Low · Score: -11.2
Guideline #35: Adhered Low · Score: 7.5
Guideline #36: Violated High · Score: -15.0
Guideline #37: Adhered Low · Score: 7.5
Guideline #38: Adhered Low · Score: 7.5
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Navigation

8 Guidelines · Score: 217.1

“State of the Art” Performance
Guideline #39: Adhered High · Score: 44.9
Guideline #40: Adhered High · Score: 44.9
Guideline #41: Adhered High · Score: 44.9
Guideline #42: Adhered High · Score: 37.4
Guideline #43: Adhered Low · Score: 15.0
Guideline #44: Adhered Low · Score: 15.0
Guideline #45: Not Applicable · Score: 0.0
Guideline #46: Adhered High · Score: 15.0
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Flow

7 Guidelines · Score: 82.4

Guideline #47: Adhered High · Score: 52.4
Guideline #48: Neutral · Score: 0.0
Guideline #49: Issue Resolved · Score: 52.4
Guideline #50: Violated High · Score: -37.4
Guideline #51: Adhered Low · Score: 15.0
Guideline #52: Violated High · Score: -29.9
Guideline #53: Issue Resolved · Score: 29.9
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Focus

10 Guidelines · Score: 11.2

“Broken” Performance
Guideline #54: Adhered High · Score: 59.9
Guideline #55: Violated High · Score: -59.9
Guideline #56: Violated Low · Score: -18.7
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated High · Score: -37.4
Guideline #59: Adhered High · Score: 37.4
Guideline #60: Issue Resolved · Score: 37.4
Guideline #61: Adhered Low · Score: 15.0
Guideline #62: Violated Low · Score: -7.5
Guideline #63: Violated High · Score: -15.0
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Neiman Marcus' checkout process adhered to 39 usability guidelines, violated 19, and scored neutral on 2 occasions, while a remaining 3 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Neiman Marcus ranks 20 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 5 in the Apparel & Accessories industry.

Poor
Acceptable
Good

5. Neiman Marcus

7. YOOX

9. Gap

10. Nike

11. L.L. Bean

12. Gilt

13. MLB

15. eBags

21. J.Crew

22. Talbots

“Broken” Performance
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