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Blockbuster’s Checkout UX

This is a usability benchmark of the checkout experience of Blockbuster and 99 other sites. The overall performance of Blockbuster is mediocre.

Notably, Blockbuster's checkout performance is hampered by broken Data Input and Focus, although this is helped somewhat by good Copywriting and Navigation.

Rank: #62 of 100

Usability Score: 354

URL: blockbuster.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 354

Data Input

15 Guidelines · Score: 0.0

“Broken” Performance
Guideline #1: Adhered High · Score: 60.9
Guideline #2: Adhered Low · Score: 22.8
Guideline #3: Violated High · Score: -45.7
Guideline #4: Adhered High · Score: 45.7
Guideline #5: Violated Low · Score: -15.2
Guideline #6: Violated High · Score: -30.5
Guideline #7: Violated High · Score: -15.2
Guideline #8: Issue Resolved · Score: 22.8
Guideline #9: Violated High · Score: -22.8
Guideline #10: Violated High · Score: -22.8
Guideline #11: Violated High · Score: -15.2
Guideline #12: Adhered High · Score: 15.2
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered Low · Score: 7.6
Guideline #15: Violated Low · Score: -7.6
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Copywriting

8 Guidelines · Score: 118.0

Guideline #16: Violated High · Score: -60.9
Guideline #17: Adhered High · Score: 45.7
Guideline #18: Issue Resolved · Score: 45.7
Guideline #19: Adhered High · Score: 38.1
Guideline #20: Adhered Low · Score: 19.0
Guideline #21: Adhered High · Score: 30.5
Guideline #22: Adhered High · Score: 15.2
Guideline #23: Violated High · Score: -15.2
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Layout

15 Guidelines · Score: 95.2

Guideline #24: Violated Low · Score: -26.6
Guideline #25: Adhered Low · Score: 26.6
Guideline #26: Adhered High · Score: 53.3
Guideline #27: Violated High · Score: -38.1
Guideline #28: Adhered High · Score: 38.1
Guideline #29: Issue Resolved · Score: 38.1
Guideline #30: Violated High · Score: -45.7
Guideline #31: Adhered Low · Score: 11.4
Guideline #32: Neutral · Score: 0.0
Guideline #33: Adhered Low · Score: 11.4
Guideline #34: Violated Low · Score: -11.4
Guideline #35: Adhered Low · Score: 7.6
Guideline #36: Adhered Low · Score: 7.6
Guideline #37: Adhered High · Score: 15.2
Guideline #38: Adhered Low · Score: 7.6
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Navigation

8 Guidelines · Score: 99.0

Guideline #39: Adhered High · Score: 45.7
Guideline #40: Adhered High · Score: 45.7
Guideline #41: Issue Resolved · Score: 45.7
Guideline #42: Violated High · Score: -38.1
Guideline #43: Neutral · Score: 0.0
Guideline #44: Violated Low · Score: -15.2
Guideline #45: Not Applicable · Score: 0.0
Guideline #46: Adhered High · Score: 15.2
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Flow

7 Guidelines · Score: 99.0

Guideline #47: Adhered High · Score: 53.3
Guideline #48: Adhered High · Score: 53.3
Guideline #49: Violated Low · Score: -26.6
Guideline #50: Adhered Low · Score: 19.0
Guideline #51: Neutral · Score: 0.0
Guideline #52: Violated High · Score: -30.5
Guideline #53: Issue Resolved · Score: 30.5
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Focus

10 Guidelines · Score: -57.1

“Broken” Performance
Guideline #54: Violated High · Score: -60.9
Guideline #55: Violated High · Score: -60.9
Guideline #56: Violated Low · Score: -19.0
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Adhered High · Score: 38.1
Guideline #59: Issue Resolved · Score: 38.1
Guideline #60: Issue Resolved · Score: 38.1
Guideline #61: Violated Low · Score: -15.2
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.2
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Blockbuster’s checkout process adhered to 33 usability guidelines, violated 23, and scored neutral on 3 occasions, while a remaining 4 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Entertainment

Overall Blockbuster ranks 62 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 2 in the Entertainment industry.

Poor
Acceptable
Good

2. Blockbuster

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