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1-800-Flowers' Checkout UX

This is a usability benchmark of the checkout experience of 1-800-Flowers and 99 other sites. The overall performance of 1-800-Flowers is mediocre.

1-800-Flowers' checkout in particular suffers from usability issues caused by mediocre Layout, broken Navigation, and broken Data Input. That said, their checkout performs great within Copywriting.

Rank: #68 of 100

Usability Score: 316

URL: 1800flowers.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 316

Data Input

15 Guidelines · Score: 7.6

“Broken” Performance
Guideline #1: Neutral · Score: 0.0
Guideline #2: Adhered Low · Score: 22.8
Guideline #3: Violated Low · Score: -22.8
Guideline #4: Adhered High · Score: 45.7
Guideline #5: Violated High · Score: -30.5
Guideline #6: Violated High · Score: -30.5
Guideline #7: Violated High · Score: -15.2
Guideline #8: Issue Resolved · Score: 22.8
Guideline #9: Adhered High · Score: 22.8
Guideline #10: Violated High · Score: -22.8
Guideline #11: Violated High · Score: -15.2
Guideline #12: Adhered High · Score: 15.2
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 15.2
Guideline #15: Neutral · Score: 0.0
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Copywriting

8 Guidelines · Score: 209.4

“State of the Art” Performance
Guideline #16: Adhered High · Score: 60.9
Guideline #17: Adhered High · Score: 45.7
Guideline #18: Adhered High · Score: 45.7
Guideline #19: Adhered High · Score: 38.1
Guideline #20: Violated Low · Score: -19.0
Guideline #21: Adhered High · Score: 30.5
Guideline #22: Adhered High · Score: 15.2
Guideline #23: Violated Low · Score: -7.6
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Layout

15 Guidelines · Score: 79.9

Guideline #24: Adhered High · Score: 53.3
Guideline #25: Adhered High · Score: 53.3
Guideline #26: Violated Low · Score: -26.6
Guideline #27: Violated Low · Score: -19.0
Guideline #28: Neutral · Score: 0.0
Guideline #29: Issue Resolved · Score: 38.1
Guideline #30: Violated High · Score: -45.7
Guideline #31: Adhered Low · Score: 11.4
Guideline #32: Neutral · Score: 0.0
Guideline #33: Violated High · Score: -22.8
Guideline #34: Not Applicable · Score: 0.0
Guideline #35: Adhered Low · Score: 7.6
Guideline #36: Adhered High · Score: 15.2
Guideline #37: Adhered Low · Score: 7.6
Guideline #38: Adhered Low · Score: 7.6
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Navigation

8 Guidelines · Score: -30.5

“Broken” Performance
Guideline #39: Adhered High · Score: 45.7
Guideline #40: Violated High · Score: -45.7
Guideline #41: Issue Resolved · Score: 45.7
Guideline #42: Violated High · Score: -38.1
Guideline #43: Violated High · Score: -30.5
Guideline #44: Adhered High · Score: 30.5
Guideline #45: Violated High · Score: -22.8
Guideline #46: Violated High · Score: -15.2
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Flow

7 Guidelines · Score: -99.0

“Broken” Performance
Guideline #47: Adhered High · Score: 53.3
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated High · Score: -53.3
Guideline #50: Violated High · Score: -38.1
Guideline #51: Neutral · Score: 0.0
Guideline #52: Violated High · Score: -30.5
Guideline #53: Violated High · Score: -30.5
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Focus

10 Guidelines · Score: 148.5

Guideline #54: Adhered High · Score: 60.9
Guideline #55: Adhered High · Score: 60.9
Guideline #56: Adhered Low · Score: 19.0
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated High · Score: -38.1
Guideline #59: Issue Resolved · Score: 38.1
Guideline #60: Issue Resolved · Score: 38.1
Guideline #61: Violated Low · Score: -15.2
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.2
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, 1-800-Flowers' checkout process adhered to 29 usability guidelines, violated 24, and scored neutral on 6 occasions, while a remaining 4 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Flowers & Gifts

Overall 1-800-Flowers ranks 68 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 3 in the Flowers & Gifts industry.

Poor
Acceptable
Good

2. FTD

3. 1-800-Flowers

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